SMUGGLER is a Film, Theatre, TV, Commercial, and Music Video production company managing a roster of acclaimed directors and creatives LA | NYC | LDN
SMUGGLER is a verified Music brand on Instagram, tracked in the InstME index with 63.2K followers. Its posts sit across music and tech. To date SMUGGLER has posted 1,128 times, currently around 2 posts a week. Posts average 981 likes and 29 comments, an engagement rate of 1.6%.
Smugglersite is a Music account whose 1,128 posts have grown a following of 63.2K on Instagram.
Benchmarked against 17,051 Music accounts with 10K–100K followers, Smugglersite posts a 1.6% engagement rate that is below the median of 2.47%.
The comment-to-like ratio works out to one comment per 33 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about one post per week.
Smugglersite comes in at 100/100 for audience quality, with 0% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$350–$660
Based on 63.2K followers and a 1.6% engagement rate, a single sponsored post by Smugglersite is worth an estimated $350–$660. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Smugglersite | Cohort median |
|---|---|---|
| Engagement rate | 1.6% | 2.47% |
| Average likes | 981 | 535 |
| Average comments | 29 | 35 |
| Posts per week | 1.74 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
SMUGGLER is a verified music brand on Instagram, with 63.2K followers.
SMUGGLER posts on Instagram as @smugglersite.
SMUGGLER has 63,235 followers on Instagram (63.2K) as of Jul 15, 2026.
SMUGGLER's engagement rate is 1.6%, calculated from average likes and comments per post relative to followers. That is below the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by SMUGGLER average 981 likes and 29 comments.
SMUGGLER posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of SMUGGLER's followers are low-quality or inactive, giving an audience-quality score of 100/100.
SMUGGLER is registered as a business account on Instagram and is verified.
SMUGGLER is categorized as a music and tech account in the InstME index, based on the profile's bio and Instagram category across 1,128 posts.
Total Posts
1,128
Avg Comments
29
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Tech
Engagement
2.28%
Yes. SMUGGLER carries the blue verified badge on Instagram.
A sponsored post from SMUGGLER is estimated at $350 to $660. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
