Merino socks and apparel for every outdoor adventure. #GoFarFeelGood
visitstore.bio/smartwoolFollowers
197.4K
Following
1.3K
Total Posts
Engagement Rate
0.1%
Avg Likes
150
Avg Comments
Smartwool has built an audience of 197.4K followers on Instagram over 3,155 posts as a Travel account.
Smartwool has an engagement rate of 0.1%, which is in the bottom quarter (median: 0.95%) for Travel accounts with 100K–1M followers, based on 496 accounts in the InstME index.
Followers leave about one comment for every 4 likes — an unusually discussion-heavy audience.
Smartwool currently publishes about 4 posts per week.
The account follows just 1,337 others against 197.4K followers — a ratio typical of established creators and brands.
| Metric | Smartwool | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.95% |
| Average likes | 150 | 2,159 |
| Average comments | 37 | 61 |
| Posts per week | 4.01 | 0.7 |
Median values from 496 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 24, 2026
Smartwool has 197,372 followers on Instagram (197.4K) as of Apr 24, 2026.
Smartwool's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.95%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by Smartwool average 150 likes and 37 comments.
Smartwool posts about 4 times per week on average.
Smartwool is registered as a business account on Instagram and is verified.
3,155
37
Avg Views
0
Posts / Week
4.01
Growth Score
2 / 100
550.9K
Engagement
0.77%
