The news source travel executives & enthusiasts trust.
Followers
25.1K
Following
459
Total Posts
Engagement Rate
0.11%
Avg Likes
20
Avg Comments
Skift Travel News is a verified Travel brand, with 25.1K followers on Instagram. Skift Travel News has shared 770 posts to date, currently around 5 posts a week. Posts average 20 likes and 7 comments, an engagement rate of 0.11%.
Skiftnews's Instagram presence spans 770 posts and 25.1K followers, profiling it as a Travel account.
Skiftnews has an engagement rate of 0.11%, which is in the bottom quarter (median: 1.02%) for Travel accounts with 10Kβ100K followers, based on 2,887 accounts in the InstME index.
The like-to-comment split is roughly 3 to one, indicating an unusually discussion-heavy audience.
Over recent weeks, Skiftnews has published about 5 posts per week.
Estimated sponsored-post value
$88β$160
Based on 25.1K followers and a 0.11% engagement rate, a single sponsored post by Skiftnews is worth an estimated $88β$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men Β· mostly 25β44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Skiftnews | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.02% |
| Average likes | 20 | 250 |
| Average comments | 7 | 14 |
| Posts per week | 4.51 | 0.54 |
Median values from 2,887 Travel accounts with 10Kβ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Skift Travel News is a verified travel brand on Instagram, with 25.1K followers.
Skift Travel News posts on Instagram as @skiftnews.
Skift Travel News has 25,135 followers on Instagram (25.1K) as of Jul 15, 2026.
Skift Travel News's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.02%) for Travel accounts with 10Kβ100K followers in the InstME index.
Posts by Skift Travel News average 20 likes and 7 comments.
Skift Travel News posts about 5 times per week on average.
Skift Travel News is registered as a business account on Instagram and is verified.
Skift Travel News is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 770 posts.
Yes. Skift Travel News carries the blue verified badge on Instagram.
770
7
Posts / Week
4.51
Growth Score
2.2 / 100
Follower Ratio
54.8Γ
Engagement
1.35%
A sponsored post from Skift Travel News is estimated at $88 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
