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Followers
340.7K
Following
776
Total Posts
Engagement Rate
0.11%
Avg Likes
308
Avg Comments
Shop TODAY is a verified business account. The account has built 340.7K followers on Instagram. Shop TODAY has shared 8,396 posts to date, currently around 20 posts a week. Typical posts draw 308 likes and 54 comments, putting engagement at 0.11%.
Counting 340.7K followers and 8,396 posts, Shoptoday sits in the InstME index as a business account.
On average, Shoptoday's posts earn 308 likes and 54 comments, about one interaction per 942 followers.
The comment-to-like ratio works out to one comment per 6 likes, pointing to an unusually discussion-heavy audience.
Lately Shoptoday has been publishing about 20 posts per week, more than one per day.
With 340.7K followers but only 776 accounts followed back, Shoptoday shows the ratio of a well-established account.
Estimated sponsored-post value
$1,200–$2,200
Based on 340.7K followers and a 0.11% engagement rate, a single sponsored post by Shoptoday is worth an estimated $1,200–$2,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Shoptoday | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 1.25% |
| Average likes | 308 | 2,985 |
| Average comments | 54 | 73 |
| Posts per week | 19.58 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Shop TODAY is a verified Instagram brand on Instagram, with 340.7K followers.
Shop TODAY posts on Instagram as @shoptoday.
Shop TODAY has 340,726 followers on Instagram (340.7K) as of Apr 27, 2026.
Shop TODAY's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers.
Posts by Shop TODAY average 308 likes and 54 comments.
Shop TODAY posts about 20 times per week on average.
Shop TODAY is registered as a business account on Instagram and is verified.
Yes. Shop TODAY carries the blue verified badge on Instagram.
A sponsored post from Shop TODAY is estimated at $1,200 to $2,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
8,396
54
Posts / Week
19.58
Growth Score
2.2 / 100
Follower Ratio
439.1×
Engagement
0.2%
