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Outreach This Creator For FreePittsburgh-Based | Mom-Owned runs a Parenting brand account based in United States with 6.2K followers on Instagram. To date Pittsburgh-Based | Mom-Owned has posted 965 times, currently around 2 posts a week. Typical posts draw 102 likes and 16 comments, putting engagement at 1.9%.
The Parenting account Shop.urbana has posted 965 times on Instagram and drawn 6.2K followers.
Shop.urbana's 1.9% engagement rate is below the median of 4.16% among Parenting accounts with 1K–10K followers, measured across 2,480 accounts in the InstME index.
One comment lands for every 6 likes, which reads as an unusually discussion-heavy audience.
Recent posting activity averages about one post per week.
Estimated sponsored-post value
$42–$77
Based on 6.2K followers and a 1.9% engagement rate, a single sponsored post by Shop.urbana is worth an estimated $42–$77. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
| Metric | Shop.urbana | Cohort median |
|---|---|---|
| Engagement rate | 1.9% | 4.16% |
| Average likes | 102 | 106 |
| Average comments | 16 | 9 |
| Posts per week | 1.66 | 0.34 |
Median values from 2,480 Parenting accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Shop.urbana | Cohort median |
|---|---|---|
| Engagement rate | 1.9% | 1.83% |
| Average likes | 102 | 53 |
| Average comments | 16 | 4 |
| Posts per week | 1.66 | 0.55 |
Median values from 267 Parenting accounts in United States with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 13, 2026
Pittsburgh-Based | Mom-Owned is a parenting brand based in United States on Instagram, with 6.2K followers.
Pittsburgh-Based | Mom-Owned posts on Instagram as @shop.urbana.
Pittsburgh-Based | Mom-Owned has 6,241 followers on Instagram (6.2K) as of Sep 13, 2026.
Pittsburgh-Based | Mom-Owned's engagement rate is 1.9%, calculated from average likes and comments per post relative to followers. That is below the median of 4.16% for Parenting accounts with 1K–10K followers in the InstME index.
Posts by Pittsburgh-Based | Mom-Owned average 102 likes and 16 comments.
Pittsburgh-Based | Mom-Owned posts about 2 times per week on average.
Pittsburgh-Based | Mom-Owned is registered as a business account on Instagram.
Pittsburgh-Based | Mom-Owned is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 965 posts.
Total Posts
965
Avg Comments
16
Engagement
0%
Pittsburgh-Based | Mom-Owned's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Pittsburgh-Based | Mom-Owned is estimated at $42 to $77. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
