Chai - Coffee - Brunch A warm pause in the middle of your day 📍2431 US-1 North Brunswick NJ
Outreach This Creator For FreeShir Chai Co. is a Food creator on Instagram, tracked in the InstME index with 7.1K followers. Shir Chai Co. has shared 178 posts to date, currently less than one post a week. Engagement runs at 9.19%, or about 638 likes and 10 comments per post.
Shirchaico has built an audience of 7.1K followers on Instagram over 178 posts as a Food account.
Among 4,339 Food accounts with 1K–10K followers in the InstME index, Shirchaico's 9.19% engagement rate comes in in the top quarter (median: 2.81%).
Comments arrive at about one per 65 likes, a sign of an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
The account follows just 16 others against 7.1K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$99–$180
Based on 7.1K followers and a 9.19% engagement rate, a single sponsored post by Shirchaico is worth an estimated $99–$180. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Shirchaico | Cohort median |
|---|---|---|
| Engagement rate | 9.19% | 2.81% |
| Average likes | 638 | 86 |
| Average comments | 10 | 6 |
| Posts per week | 0.53 | 0.42 |
Median values from 4,339 Food accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 22, 2026
Shir Chai Co. is a food creator on Instagram, with 7.1K followers.
Shir Chai Co. posts on Instagram as @shirchaico.
Shir Chai Co. has 7,051 followers on Instagram (7.1K) as of Aug 22, 2026.
Shir Chai Co.'s engagement rate is 9.19%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.81%) for Food accounts with 1K–10K followers in the InstME index.
Posts by Shir Chai Co. average 638 likes and 10 comments.
Shir Chai Co. posts less than once a week on average.
Shir Chai Co. is registered as a creator account on Instagram.
Shir Chai Co. is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 178 posts.
A sponsored post from Shir Chai Co. is estimated at $99 to $180. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
10
Engagement
1.98%
