Decor | Lifestyle | Gifting | Festivals Handcrafted, Innovative & Upcycled ⭐Aired on SharkTank India S 1 EP 31⭐ Varanasi Store | Mon-Sat | 11-7 pm
Followers
54K
Following
39
Total Posts
Engagement Rate
2.13%
Avg Likes
1,103
Avg Comments
On Instagram, ScrapShala | Decor & Gifting is a verified Home & DIY brand based in United States with an audience of 54K. Content spans home & diy and lifestyle. The account has published 1,233 posts, currently less than one post a week. Engagement runs at 2.13%, or about 1,103 likes and 45 comments per post.
Scrapshala's Instagram presence spans 1,233 posts and 54K followers, profiling it as a Home & DIY account.
For Home & DIY accounts with 10K–100K followers, Scrapshala's 2.13% engagement rate is above the median of 0.75%, a read from 1,345 accounts in the InstME index.
At one comment per 24 likes, the ratio points to a healthy amount of conversation.
Each video from Scrapshala averages 33.1K views, near 61% of its followers.
Scrapshala's recent cadence works out to less than one post per week.
InstME's checks rate Scrapshala's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Scrapshala follows only 39 accounts while being followed by 54K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$400–$750
Based on 54K followers and a 2.13% engagement rate, a single sponsored post by Scrapshala is worth an estimated $400–$750. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Scrapshala | Cohort median |
|---|---|---|
| Engagement rate | 2.13% | 0.75% |
| Average likes | 1,103 | 200 |
| Average comments | 45 | 9 |
| Posts per week | 0.52 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Scrapshala | Cohort median |
|---|---|---|
| Engagement rate | 2.13% | 0.55% |
| Average likes | 1,103 | 132 |
| Average comments | 45 | 7 |
| Posts per week | 0.52 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 26, 2026
ScrapShala | Decor & Gifting is a verified home & diy brand based in United States on Instagram, with 54K followers.
ScrapShala | Decor & Gifting posts on Instagram as @scrapshala.
ScrapShala | Decor & Gifting has 53,965 followers on Instagram (54K) as of Mar 26, 2026.
ScrapShala | Decor & Gifting's engagement rate is 2.13%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by ScrapShala | Decor & Gifting average 1,103 likes and 45 comments.
ScrapShala | Decor & Gifting posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of ScrapShala | Decor & Gifting's followers are low-quality or inactive, giving an audience-quality score of 100/100.
ScrapShala | Decor & Gifting is registered as a business account on Instagram and is verified.
1,233
45
Avg Views
33,053
Posts / Week
0.52
Growth Score
42.6 / 100
Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Lifestyle
Engagement
1.08%
ScrapShala | Decor & Gifting is categorized as a home & diy and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,233 posts.
ScrapShala | Decor & Gifting's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. ScrapShala | Decor & Gifting carries the blue verified badge on Instagram.
A sponsored post from ScrapShala | Decor & Gifting is estimated at $400 to $750. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
