Scottish Rugby runs a verified Sports brand account with 537.5K followers on Instagram. Scottish Rugby has shared 10,689 posts to date, currently around 2 posts a week. Engagement runs at 0.29%, or about 1,538 likes and 8 comments per post.
Scotlandteam is a Sports account on Instagram with 537.5K followers and 10,689 published posts.
Compared with 319 other Sports accounts with 100K–1M followers in the InstME index, Scotlandteam's 0.29% engagement rate is in the bottom quarter (median: 1.48%).
Followers weigh in with a comment about every 190 likes, an audience that mostly engages through likes.
Scotlandteam maintains a rhythm of about 2 posts per week.
Audience-quality analysis puts Scotlandteam at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
With 537.5K followers but only 524 accounts followed back, Scotlandteam shows the ratio of a well-established account.
Estimated sponsored-post value
$1,900–$3,500
Based on 537.5K followers and a 0.29% engagement rate, a single sponsored post by Scotlandteam is worth an estimated $1,900–$3,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Scotlandteam | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 1.48% |
| Average likes | 1,538 | 4,134 |
| Average comments | 8 | 59 |
| Posts per week | 2.09 | 1.53 |
Median values from 319 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Scottish Rugby is a verified sports brand on Instagram, with 537.5K followers.
Scottish Rugby posts on Instagram as @scotlandteam.
Scottish Rugby has 537,493 followers on Instagram (537.5K) as of Jul 15, 2026.
Scottish Rugby's engagement rate is 0.29%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.48%) for Sports accounts with 100K–1M followers in the InstME index.
Posts by Scottish Rugby average 1,538 likes and 8 comments.
Scottish Rugby posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Scottish Rugby's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The official Instagram of Scottish Rugby 🏴🏉
Total Posts
10,689
Avg Comments
8
Predominantly men · mostly 18–34
Typical for Sports creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
Engagement
2.9%
Scottish Rugby is registered as a business account on Instagram and is verified.
Scottish Rugby is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 10,689 posts.
Yes. Scottish Rugby carries the blue verified badge on Instagram.
A sponsored post from Scottish Rugby is estimated at $1,900 to $3,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
