The official Instagram of Scottish Rugby 🏴🏉
shop.scottishrugby.org/uk/?utm_source=organic_social&utm_medium=organic_social&utm_campaign=kit_launch_heroFollowers
537.5K
Following
524
Total Posts
Engagement Rate
0.29%
Avg Likes
1,538
Avg Comments
Scotlandteam is a Sports account on Instagram with 537.5K followers and 10,689 published posts.
Compared with 128 other Sports accounts with 100K–1M followers in the InstME index, Scotlandteam's 0.29% engagement rate is in the bottom quarter (median: 1.73%).
The comment-to-like ratio works out to one comment per 190 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 2 posts per week.
The account follows just 524 others against 537.5K followers — a ratio typical of established creators and brands.
| Metric | Scotlandteam | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 1.73% |
| Average likes | 1,538 | 4,549 |
| Average comments | 8 | 65 |
| Posts per week | 2.09 | 2.06 |
Median values from 128 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Scotlandteam has 537,493 followers on Instagram (537.5K) as of Jul 15, 2026.
Scotlandteam's engagement rate is 0.29%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.73%) for Sports accounts with 100K–1M followers in the InstME index.
Posts by Scotlandteam average 1,538 likes and 8 comments.
Scotlandteam posts about 2 times per week on average.
Scotlandteam is registered as a business account on Instagram and is verified.
10,689
8
Avg Views
0
Posts / Week
2.09
Growth Score
5.8 / 100
1.2M
Engagement
0.02%
