FOR EVERY YOU. Share your hair moments with #hairbyschwarzkopf and tag @schwarzkopf to be part of our inspiring community 🖤
Followers
274.8K
Following
242
Total Posts
Engagement Rate
0.06%
Avg Likes
138
Avg Comments
With 274.8K followers across 384 posts, Schwarzkopf is one of the Beauty accounts tracked in the InstME index.
Schwarzkopf has an engagement rate of 0.06%, which is in the bottom quarter (median: 0.57%) for Beauty accounts with 100K–1M followers, based on 700 accounts in the InstME index.
Followers leave about one comment for every 7 likes — an unusually discussion-heavy audience.
Schwarzkopf currently publishes about 4 posts per week.
The account follows just 242 others against 274.8K followers — a ratio typical of established creators and brands.
| Metric | Schwarzkopf | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.57% |
| Average likes | 138 | 1,261 |
| Average comments | 20 | 53 |
| Posts per week | 3.82 | 0.93 |
Median values from 700 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
Schwarzkopf has 274,820 followers on Instagram (274.8K) as of Jul 9, 2026.
Schwarzkopf's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Schwarzkopf average 138 likes and 20 comments.
Schwarzkopf posts about 4 times per week on average.
Schwarzkopf is registered as a business account on Instagram and is verified.
384
20
Avg Views
0
Posts / Week
3.82
Growth Score
1.2 / 100
775.8K
Engagement
0.43%
