Anchored in Fort Greene 🛶 @happycooking.nyc
Outreach This Creator For FreeSailor is a Food brand. The account has built 29K followers on Instagram. Its posts sit across food and tech. The account has published 388 posts, currently around 3 posts a week. Posts average 175 likes and 3 comments, an engagement rate of 0.61%.
Sailor_nyc is a Food account on Instagram with 29K followers and 388 published posts.
Benchmarked against 7,981 Food accounts with 10K–100K followers, Sailor_nyc posts a 0.61% engagement rate that is below the median of 0.75%.
Followers weigh in with a comment about every 68 likes, an audience that mostly engages through likes.
Recent posting activity averages about 3 posts per week.
Sailor_nyc's audience-quality score is 94/100, with 5% of followers looking low-quality or inactive, a strong signal of genuine reach.
With 29K followers but only 39 accounts followed back, Sailor_nyc shows the ratio of a well-established account.
Estimated sponsored-post value
$100–$190
Based on 29K followers and a 0.61% engagement rate, a single sponsored post by Sailor_nyc is worth an estimated $100–$190. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Sailor_nyc | Cohort median |
|---|---|---|
| Engagement rate | 0.61% | 0.75% |
| Average likes | 175 | 177 |
| Average comments | 3 | 10 |
| Posts per week | 2.9 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Sailor is a food brand on Instagram, with 29K followers.
Sailor posts on Instagram as @sailor_nyc.
Sailor has 29,003 followers on Instagram (29K) as of Apr 23, 2026.
Sailor's engagement rate is 0.61%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Sailor average 175 likes and 3 comments.
Sailor posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 5% of Sailor's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Sailor is registered as a business account on Instagram.
Sailor is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 388 posts.
Total Posts
388
Avg Comments
3
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
Engagement
0.48%
A sponsored post from Sailor is estimated at $100 to $190. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
