✨Professional Hair Care,Since 2008 ✨Manufactured In South Africa 🇿🇦| Crafted For Curly&Coily Hair ✨Empowering You To Embrace Natural Hair Confidently
Followers
183.9K
Following
2.4K
Total Posts
Engagement Rate
0.48%
Avg Likes
828
Avg Comments
Ruutos is a verified Beauty creator based in South Africa, with 183.9K followers on Instagram. Content spans beauty and tech. To date Ruutos has posted 21,647 times, currently less than one post a week. Engagement runs at 0.48%, or about 828 likes and 46 comments per post.
Ruutos shows up in the InstME index as a Beauty account, 183.9K followers, 21,647 posts.
For Beauty accounts with 100K–1M followers, Ruutos's 0.48% engagement rate is in line with the median of 0.47%, a read from 1,553 accounts in the InstME index.
The audience comments once per 18 likes on average, an unusually discussion-heavy audience.
Ruutos currently publishes less than one post per week.
Estimated sponsored-post value
$640–$1,200
Based on 183.9K followers and a 0.48% engagement rate, a single sponsored post by Ruutos is worth an estimated $640–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in South Africa, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Tech
| Metric | Ruutos | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 0.47% |
| Average likes | 828 | 1,059 |
| Average comments | 46 | 46 |
| Posts per week | 0.08 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ruutos | Cohort median |
|---|---|---|
| Engagement rate | 0.48% | 1.02% |
| Average likes | 828 | 2,318 |
| Average comments | 46 | 50 |
| Posts per week | 0.08 | 0.97 |
Median values from 111 accounts in South Africa with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Ruutos is a verified beauty creator based in South Africa on Instagram, with 183.9K followers.
Ruutos has 183,852 followers on Instagram (183.9K) as of Jul 15, 2026.
Ruutos's engagement rate is 0.48%, calculated from average likes and comments per post relative to followers. That is in line with the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Ruutos average 828 likes and 46 comments.
Ruutos posts less than once a week on average.
Ruutos is registered as a creator account on Instagram and is verified.
Ruutos is categorized as a beauty and tech account in the InstME index, based on the profile's bio and Instagram category across 21,647 posts.
Ruutos's profile places the account in South Africa. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Ruutos carries the blue verified badge on Instagram.
21,647
46
Posts / Week
0.08
Growth Score
9.6 / 100
Follower Ratio
75.5×
Engagement
17.95%
A sponsored post from Ruutos is estimated at $640 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
