Denver 🛫 Seattle Building Community Through Fashion “Because Creating is Limitless”
Outreach This Creator For FreeFollowers
5.1K
Following
2.2K
Total Posts
Engagement Rate
4.13%
Avg Likes
190
Avg Comments
By Zay Brown is a Fashion brand, with 5.1K followers on Instagram. To date By Zay Brown has posted 49 times, currently less than one post a week. Engagement runs at 4.13%, or about 190 likes and 23 comments per post.
Rugged_co_ shows up in the InstME index as a Fashion account, 5.1K followers, 49 posts.
Rugged_co_ has an engagement rate of 4.13%, which is in line with the median of 4.29% for Fashion accounts with 1K–10K followers, based on 7,066 accounts in the InstME index.
The audience comments once per 8 likes on average, an unusually discussion-heavy audience.
On average, Rugged_co_'s video content earns 162.7 views.
Rugged_co_ keeps a posting cadence of less than one post per week.
Quality checks give Rugged_co_ 94/100; around 5% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$72–$130
Based on 5.1K followers and a 4.13% engagement rate, a single sponsored post by Rugged_co_ is worth an estimated $72–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Rugged_co_ | Cohort median |
|---|---|---|
| Engagement rate | 4.13% | 4.29% |
| Average likes | 190 | 111 |
| Average comments | 23 | 14 |
| Posts per week | 0.4 | 0.26 |
Median values from 7,066 Fashion accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Apr 7, 2026
By Zay Brown is a fashion brand on Instagram, with 5.1K followers.
By Zay Brown posts on Instagram as @rugged_co_.
By Zay Brown has 5,146 followers on Instagram (5.1K) as of Apr 7, 2026.
By Zay Brown's engagement rate is 4.13%, calculated from average likes and comments per post relative to followers. That is in line with the median of 4.29% for Fashion accounts with 1K–10K followers in the InstME index.
Posts by By Zay Brown average 190 likes and 23 comments.
By Zay Brown posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of By Zay Brown's followers are low-quality or inactive, giving an audience-quality score of 94/100.
By Zay Brown is registered as a business account on Instagram.
By Zay Brown is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 49 posts.
49
23
Avg Views
163
Posts / Week
0.4
Growth Score
82.6 / 100
Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
15.4K
Engagement
3.22%
A sponsored post from By Zay Brown is estimated at $72 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
