Fully reimagined now open in Times Square. Home to Percy All Day café and bar. The rest you need in NYC.
Outreach This Creator For FreeFollowers
28.1K
Following
409
Total Posts
Engagement Rate
0.06%
Avg Likes
8
Avg Comments
Reaching 28.1K followers on Instagram, ROW NYC Hotel is a Home & DIY brand based in United States. To date ROW NYC Hotel has posted 40 times, currently around 3 posts a week. Posts average 8 likes and 8 comments, an engagement rate of 0.06%.
On Instagram, Rownyc runs a Home & DIY account that has published 40 posts and gathered 28.1K followers.
For Home & DIY accounts with 10K–100K followers, Rownyc's 0.06% engagement rate is in the bottom quarter (median: 0.75%), a read from 1,345 accounts in the InstME index.
Over recent weeks, Rownyc has published about 3 posts per week.
Estimated sponsored-post value
$98–$180
Based on 28.1K followers and a 0.06% engagement rate, a single sponsored post by Rownyc is worth an estimated $98–$180. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Rownyc | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.75% |
| Average likes | 8 | 200 |
| Average comments | 8 | 9 |
| Posts per week | 3.11 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rownyc | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.55% |
| Average likes | 8 | 132 |
| Average comments | 8 | 7 |
| Posts per week | 3.11 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
ROW NYC Hotel is a home & diy brand based in United States on Instagram, with 28.1K followers.
ROW NYC Hotel posts on Instagram as @rownyc.
ROW NYC Hotel has 28,073 followers on Instagram (28.1K) as of Jul 13, 2026.
ROW NYC Hotel's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by ROW NYC Hotel average 8 likes and 8 comments.
ROW NYC Hotel posts about 3 times per week on average.
ROW NYC Hotel is registered as a business account on Instagram.
ROW NYC Hotel is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 40 posts.
ROW NYC Hotel's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
40
8
Posts / Week
3.11
Growth Score
1.2 / 100
Follower Ratio
68.6×
Engagement
0.21%
A sponsored post from ROW NYC Hotel is estimated at $98 to $180. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
