One Michelin Star ⭐️ Modern British cooking by @cheftomshepherd For more info, click the 🔗 below
Outreach This Creator For FreeFollowers
30.5K
Following
279
Total Posts
Engagement Rate
1.89%
Avg Likes
551
Avg Comments
On Instagram, Upstairs By Tom Shepherd is a Food brand with an audience of 30.5K. Content spans food and tech. Upstairs By Tom Shepherd has shared 267 posts to date, currently less than one post a week. Typical posts draw 551 likes and 25 comments, putting engagement at 1.89%.
With 30.5K followers across 267 posts, Rest_upstairs is one of the Food accounts tracked in the InstME index.
Against 7,981 Food accounts with 10K–100K followers in the InstME index, Rest_upstairs's 1.89% engagement rate lands above the median of 0.75%.
The audience comments once per 22 likes on average, a healthy amount of conversation.
Over recent weeks, Rest_upstairs has published less than one post per week.
InstME's audience-quality checks score Rest_upstairs at 94/100, with an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Rest_upstairs keeps its following list short (279) relative to 30.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$200–$370
Based on 30.5K followers and a 1.89% engagement rate, a single sponsored post by Rest_upstairs is worth an estimated $200–$370. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Rest_upstairs | Cohort median |
|---|---|---|
| Engagement rate | 1.89% | 0.75% |
| Average likes | 551 | 177 |
| Average comments | 25 | 10 |
| Posts per week | 0.56 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Upstairs By Tom Shepherd is a food brand on Instagram, with 30.5K followers.
Upstairs By Tom Shepherd posts on Instagram as @rest_upstairs.
Upstairs By Tom Shepherd has 30,452 followers on Instagram (30.5K) as of Apr 24, 2026.
Upstairs By Tom Shepherd's engagement rate is 1.89%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Upstairs By Tom Shepherd average 551 likes and 25 comments.
Upstairs By Tom Shepherd posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Upstairs By Tom Shepherd's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Upstairs By Tom Shepherd is registered as a business account on Instagram.
267
25
Posts / Week
0.56
Growth Score
37.8 / 100
ER Rank
Top 47%
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
Engagement
0.17%
Upstairs By Tom Shepherd is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 267 posts.
A sponsored post from Upstairs By Tom Shepherd is estimated at $200 to $370. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
