Setting standards, not trends. Since 1905. For work boots: For lifestyle boots:
Followers
29.5K
Following
6
Total Posts
Engagement Rate
3.36%
Avg Likes
967
Avg Comments
On Instagram, Red Wing is a verified Lifestyle brand with an audience of 29.5K. Red Wing has shared 27 posts to date, currently less than one post a week. Engagement runs at 3.36%, or about 967 likes and 24 comments per post.
Redwing operates a Lifestyle account on Instagram, pairing 29.5K followers with 27 posts.
Against 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, Redwing's 3.36% engagement rate lands in line with the median of 3.25%.
At one comment per 41 likes, the ratio points to a healthy amount of conversation.
Over recent weeks, Redwing has published less than one post per week.
InstME estimates 0% of Redwing's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Redwing keeps its following list short (6) relative to 29.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$350–$640
Based on 29.5K followers and a 3.36% engagement rate, a single sponsored post by Redwing is worth an estimated $350–$640. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Redwing | Cohort median |
|---|---|---|
| Engagement rate | 3.36% | 3.25% |
| Average likes | 967 | 875 |
| Average comments | 24 | 33 |
| Posts per week | 0.26 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Red Wing is a verified lifestyle brand on Instagram, with 29.5K followers.
Red Wing posts on Instagram as @redwing.
Red Wing has 29,459 followers on Instagram (29.5K) as of Jul 15, 2026.
Red Wing's engagement rate is 3.36%, calculated from average likes and comments per post relative to followers. That is in line with the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Red Wing average 967 likes and 24 comments.
Red Wing posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Red Wing's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Red Wing is registered as a business account on Instagram and is verified.
Red Wing is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 27 posts.
27
24
Posts / Week
0.26
Growth Score
67.2 / 100
ER Rank
Top 28%
Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
0.28%
Yes. Red Wing carries the blue verified badge on Instagram.
A sponsored post from Red Wing is estimated at $350 to $640. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
