A management consulting firm that uses storytelling to solve problems. We share media & marketing insights from Culture Intelligence from RED. Click 👇
Followers
41K
Following
299
Total Posts
Engagement Rate
0.12%
Avg Likes
43
Avg Comments
RED runs a verified Business brand account based in Nigeria with 41K followers on Instagram. To date RED has posted 484 times, currently less than one post a week. Engagement runs at 0.12%, or about 43 likes and 7 comments per post.
As a Business account, Redmediaafrica reaches 41K followers on Instagram across 484 published posts.
Redmediaafrica's 0.12% engagement rate is in the bottom quarter (median: 1.46%) among Business accounts with 10K–100K followers, measured across 5,335 accounts in the InstME index.
Roughly one in 6 likes comes with a comment, an unusually discussion-heavy audience.
Posting frequency for Redmediaafrica sits at less than one post per week.
The account follows just 299 others against 41K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$140–$270
Based on 41K followers and a 0.12% engagement rate, a single sponsored post by Redmediaafrica is worth an estimated $140–$270. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in Nigeria, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Redmediaafrica | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 1.46% |
| Average likes | 43 | 334 |
| Average comments | 7 | 22 |
| Posts per week | 0.18 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Redmediaafrica | Cohort median |
|---|---|---|
| Engagement rate | 0.12% | 0.67% |
| Average likes | 43 | 159 |
| Average comments | 7 | 11 |
| Posts per week | 0.18 | 0.28 |
Median values from 101 Business accounts in Nigeria with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 31, 2026
RED is a verified business brand based in Nigeria on Instagram, with 41K followers.
RED posts on Instagram as @redmediaafrica.
RED has 41,041 followers on Instagram (41K) as of Aug 31, 2026.
RED's engagement rate is 0.12%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by RED average 43 likes and 7 comments.
RED posts less than once a week on average.
RED is registered as a business account on Instagram and is verified.
RED is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 484 posts.
RED's profile places the account in Nigeria. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. RED carries the blue verified badge on Instagram.
484
7
Posts / Week
0.18
Growth Score
2.4 / 100
Last Post
7 days ago
Engagement
9.7%
A sponsored post from RED is estimated at $140 to $270. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
