Made to feel good in. @sephora @spacenk @blushbaroficial @ultabeauty
youtube.com/@rarebeauty?si=jbGgNi7jkqQFnUtZFollowers
8.6M
Following
409
Total Posts
Engagement Rate
0.91%
Avg Likes
76,225
Avg Comments
Rarebeauty has built an audience of 8.6M followers on Instagram over 5,026 posts as a Beauty account.
Rarebeauty has an engagement rate of 0.91%, which is above the median of 0.44% for Beauty accounts with over 1M followers, based on 183 accounts in the InstME index.
Followers leave about one comment for every 42 likes — a healthy amount of conversation.
Rarebeauty currently publishes less than one post per week.
The account follows just 409 others against 8.6M followers — a ratio typical of established creators and brands.
| Metric | Rarebeauty | Cohort median |
|---|---|---|
| Engagement rate | 0.91% | 0.44% |
| Average likes | 76,225 | 10,836 |
| Average comments | 1,797 | 288 |
| Posts per week | 0.07 | 2.63 |
Median values from 183 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Rarebeauty has 8,617,842 followers on Instagram (8.6M) as of Jul 15, 2026.
Rarebeauty's engagement rate is 0.91%, calculated from average likes and comments per post relative to followers. That is above the median of 0.44% for Beauty accounts with over 1M followers in the InstME index.
Posts by Rarebeauty average 76,225 likes and 1,797 comments.
Rarebeauty posts less than once a week on average.
Rarebeauty is registered as a business account on Instagram and is verified.
5,026
1,797
Avg Views
0
Posts / Week
0.07
Growth Score
18.2 / 100
Engagement
0.6%
