More than a brand, it’s a “ lifestyle “ 🃏
Outreach This Creator For FreeReaching 11.4K followers on Instagram, Play Your Cards Right is a Lifestyle creator based in United States. The account has published 31 posts, currently less than one post a week. Engagement runs at 6.62%, or about 677 likes and 79 comments per post.
Pycr_apparel shows up in the InstME index as a Lifestyle account, 11.4K followers, 31 posts.
For Lifestyle accounts with 10K–100K followers, Pycr_apparel's 6.62% engagement rate is above the median of 3.25%, a read from 1,602 accounts in the InstME index.
The audience comments once per 9 likes on average, an unusually discussion-heavy audience.
Video posts pull 13.2K views on average, roughly 1.2× Pycr_apparel's follower base, evidence of reach beyond its own audience.
Pycr_apparel's recent cadence works out to less than one post per week.
Pycr_apparel follows only 1 accounts while being followed by 11.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$160–$300
Based on 11.4K followers and a 6.62% engagement rate, a single sponsored post by Pycr_apparel is worth an estimated $160–$300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Pycr_apparel | Cohort median |
|---|---|---|
| Engagement rate | 6.62% | 3.25% |
| Average likes | 677 | 875 |
| Average comments | 79 | 33 |
| Posts per week | 0.33 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Pycr_apparel | Cohort median |
|---|---|---|
| Engagement rate | 6.62% | 1.85% |
| Average likes | 677 | 476 |
| Average comments | 79 | 29 |
| Posts per week | 0.33 | 0.57 |
Median values from 139 Lifestyle accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Play Your Cards Right is a lifestyle creator based in United States on Instagram, with 11.4K followers.
Play Your Cards Right posts on Instagram as @pycr_apparel.
Play Your Cards Right has 11,409 followers on Instagram (11.4K) as of Jul 16, 2026.
Play Your Cards Right's engagement rate is 6.62%, calculated from average likes and comments per post relative to followers. That is above the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Play Your Cards Right average 677 likes and 79 comments.
Play Your Cards Right posts less than once a week on average.
Play Your Cards Right is registered as a creator account on Instagram.
Play Your Cards Right is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 31 posts.
Avg Comments
79
Engagement
0.5%
Play Your Cards Right's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Play Your Cards Right is estimated at $160 to $300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
