Less Pain. Better Sleep. 😴 #sleeppurple ’s biggest fan
On Instagram, Purple is a verified Shopping & retail brand with an audience of 209.9K. The account has published 1,998 posts, currently around 3 posts a week. Engagement runs at 0.24%, or about 487 likes and 21 comments per post.
With 209.9K followers across 1,998 posts, Purple is one of the Shopping & retail accounts tracked in the InstME index.
Posts by Purple tend to gather 487 likes and 21 comments, about one interaction per 413 followers.
Followers leave about one comment for every 23 likes, a healthy amount of conversation.
In recent weeks Purple has kept to about 3 posts per week.
Purple keeps its following list short (100) relative to 209.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$730–$1,400
Based on 209.9K followers and a 0.24% engagement rate, a single sponsored post by Purple is worth an estimated $730–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Shopping & retail
| Metric | Purple | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 1.25% |
| Average likes | 487 | 2,985 |
| Average comments | 21 | 73 |
| Posts per week | 3.23 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Purple is a verified shopping & retail brand on Instagram, with 209.9K followers.
Purple has 209,883 followers on Instagram (209.9K) as of Apr 23, 2026.
Purple's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers.
Posts by Purple average 487 likes and 21 comments.
Purple posts about 3 times per week on average.
Purple is registered as a business account on Instagram and is verified.
Purple is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 1,998 posts.
Yes. Purple carries the blue verified badge on Instagram.
A sponsored post from Purple is estimated at $730 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
1,998
Avg Comments
21
Engagement
0.11%
