📓a living room bookshop & publisher, since 2014 🏠 @pasarsanta's upper floor 🕒 2-7pm (Mon-Fri) 12-7 pm (Sat-Sun) 📬 / DM
Reaching 70.3K followers on Instagram, POST Bookshop is a Bookstore brand based in Indonesia. To date POST Bookshop has posted 4,252 times, currently less than one post a week. Typical posts draw 546 likes and 13 comments, putting engagement at 0.8%.
With 70.3K followers across 4,252 posts, Post_santa is one of the Bookstore accounts tracked in the InstME index.
Measured against other accounts with 10K–100K followers, Post_santa's 0.8% engagement rate lands below the median.
Followers leave about one comment for every 41 likes, a healthy amount of conversation.
Over recent weeks, Post_santa has published less than one post per week.
InstME's audience-quality checks score Post_santa at 82/100, with an estimated 15% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$250–$460
Based on 70.3K followers and a 0.8% engagement rate, a single sponsored post by Post_santa is worth an estimated $250–$460. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Bookstore
| Metric | Post_santa | Cohort median |
|---|---|---|
| Engagement rate | 0.8% | 1.45% |
| Average likes | 546 | 339 |
| Average comments | 13 | 18 |
| Posts per week | 0.1 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Post_santa | Cohort median |
|---|---|---|
| Engagement rate | 0.8% | 0.5% |
| Average likes | 546 | 133 |
| Average comments | 13 | 6 |
| Posts per week | 0.1 | 0.86 |
Median values from 2,221 accounts in Indonesia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
POST Bookshop is a bookstore brand based in Indonesia on Instagram, with 70.3K followers.
POST Bookshop posts on Instagram as @post_santa.
POST Bookshop has 70,349 followers on Instagram (70.3K) as of Jul 16, 2026.
POST Bookshop's engagement rate is 0.8%, calculated from average likes and comments per post relative to followers.
Posts by POST Bookshop average 546 likes and 13 comments.
POST Bookshop posts less than once a week on average.
InstME's audience-quality analysis estimates about 15% of POST Bookshop's followers are low-quality or inactive, giving an audience-quality score of 82/100.
POST Bookshop is registered as a business account on Instagram.
Total Posts
4,252
Avg Comments
13
Engagement
1.61%
POST Bookshop is categorized as a bookstore account in the InstME index, based on the profile's bio and Instagram category across 4,252 posts.
POST Bookshop's profile places the account in Indonesia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from POST Bookshop is estimated at $250 to $460. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
