An independent bookshop by the seaside in Portobello, Edinburgh 🌊 7 days, 10am – 6pm 📚 Shipping available 📦 Please contact via our website not dms!
Outreach This Creator For FreeReaching 34.4K followers on Instagram, The Portobello Bookshop is a business account. The account has published 1,819 posts, currently around 2 posts a week. Posts average 657 likes and 8 comments, an engagement rate of 1.93%.
With 34.4K followers across 1,819 posts, Portybooks is one of the business accounts tracked in the InstME index.
A post from Portybooks usually lands 657 likes and 8 comments, near one interaction for every 52 followers.
The like-to-comment split is roughly 82 to one, indicating an audience that mostly engages through likes.
In recent weeks Portybooks has kept to about one post per week.
Estimated sponsored-post value
$230–$430
Based on 34.4K followers and a 1.93% engagement rate, a single sponsored post by Portybooks is worth an estimated $230–$430. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Portybooks | Cohort median |
|---|---|---|
| Engagement rate | 1.93% | 1.45% |
| Average likes | 657 | 339 |
| Average comments | 8 | 18 |
| Posts per week | 1.82 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 30, 2026
The Portobello Bookshop is a Instagram brand on Instagram, with 34.4K followers.
The Portobello Bookshop posts on Instagram as @portybooks.
The Portobello Bookshop has 34,373 followers on Instagram (34.4K) as of Sep 30, 2026.
The Portobello Bookshop's engagement rate is 1.93%, calculated from average likes and comments per post relative to followers.
Posts by The Portobello Bookshop average 657 likes and 8 comments.
The Portobello Bookshop posts about 2 times per week on average.
The Portobello Bookshop is registered as a business account on Instagram.
A sponsored post from The Portobello Bookshop is estimated at $230 to $430. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
1,819
Avg Comments
8
Engagement
1.11%
