Beautiful things for beautiful homes 360 Atlantic Ave, Brooklyn 11217 Founded by Alice Russotti & Francesca del Balzo
PORTA is a verified Shopping & retail brand based in France. The account has built 36K followers on Instagram. To date PORTA has posted 684 times, currently around 3 posts a week. Posts average 3 likes and 2 comments, an engagement rate of 0.01%.
Porta_nyc is a Shopping & retail account on Instagram with 36K followers and 684 published posts.
An engagement rate of 0.01% puts Porta_nyc in the bottom 1% for accounts with 10K–100K followers tracked by InstME.
Porta_nyc maintains a rhythm of about 3 posts per week.
Audience-quality analysis puts Porta_nyc at 64/100; roughly 30% of followers look low-quality or inactive, a solid result.
Estimated sponsored-post value
$130–$230
Based on 36K followers and a 0.01% engagement rate, a single sponsored post by Porta_nyc is worth an estimated $130–$230. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Shopping & retail
| Metric | Porta_nyc | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.45% |
| Average likes | 3 | 339 |
| Average comments | 2 | 18 |
| Posts per week | 3.23 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Porta_nyc | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.5% |
| Average likes | 3 | 347 |
| Average comments | 2 | 16 |
| Posts per week | 3.23 | 0.82 |
Median values from 1,812 accounts in France with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
PORTA is a verified shopping & retail brand based in France on Instagram, with 36K followers.
PORTA posts on Instagram as @porta_nyc.
PORTA has 36,015 followers on Instagram (36K) as of Apr 24, 2026.
PORTA's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers.
Posts by PORTA average 3 likes and 2 comments.
PORTA posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 30% of PORTA's followers are low-quality or inactive, giving an audience-quality score of 64/100.
PORTA is registered as a business account on Instagram and is verified.
PORTA is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 684 posts.
PORTA's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
2
Engagement
0%
Yes. PORTA carries the blue verified badge on Instagram.
A sponsored post from PORTA is estimated at $130 to $230. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
