The online home of hunting and adventure in the South Pacific. Supplying the finest in hunting apparel.
Points South is a verified Travel brand based in New Zealand, with 12.9K followers on Instagram. Content spans travel and tech. To date Points South has posted 1,851 times, currently around 2 posts a week. Engagement runs at 63.28%, or about 8,059 likes and 115 comments per post.
With 12.9K followers across 1,851 posts, Pointssouth is one of the Travel accounts tracked in the InstME index.
Against 2,887 Travel accounts with 10K–100K followers in the InstME index, Pointssouth's 63.28% engagement rate lands in the top quarter (median: 1.02%).
At one comment per 70 likes, the ratio points to an audience that mostly engages through likes.
Pointssouth's recent cadence works out to about one post per week.
Estimated sponsored-post value
$180–$340
Based on 12.9K followers and a 63.28% engagement rate, a single sponsored post by Pointssouth is worth an estimated $180–$340. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in New Zealand, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Tech
| Metric | Pointssouth | Cohort median |
|---|---|---|
| Engagement rate | 63.28% | 1.02% |
| Average likes | 8,059 | 250 |
| Average comments | 115 | 14 |
| Posts per week | 1.91 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Pointssouth | Cohort median |
|---|---|---|
| Engagement rate | 63.28% | 1.59% |
| Average likes | 8,059 | 372 |
| Average comments | 115 | 16 |
| Posts per week | 1.91 | 0.97 |
Median values from 157 accounts in New Zealand with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Points South is a verified travel brand based in New Zealand on Instagram, with 12.9K followers.
Points South posts on Instagram as @pointssouth.
Points South has 12,916 followers on Instagram (12.9K) as of Jul 10, 2026.
Points South's engagement rate is 63.28%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.02%) for Travel accounts with 10K–100K followers in the InstME index.
Posts by Points South average 8,059 likes and 115 comments.
Points South posts about 2 times per week on average.
Points South is registered as a business account on Instagram and is verified.
Points South is categorized as a travel and tech account in the InstME index, based on the profile's bio and Instagram category across 1,851 posts.
Points South's profile places the account in New Zealand. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
1,851
Avg Comments
115
Engagement
0%
Yes. Points South carries the blue verified badge on Instagram.
A sponsored post from Points South is estimated at $180 to $340. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
