“Beach with Benefits” Fragrance-forward Haircare & Body Care #PlayaBeauty
playabeauty.com/Followers
76.6K
Following
101
Total Posts
Engagement Rate
1.17%
Avg Likes
826
Avg Comments
With 76.6K followers across 75 posts, Playa is one of the Beauty accounts tracked in the InstME index.
Compared with 1,753 other Beauty accounts with 10K–100K followers in the InstME index, Playa's 1.17% engagement rate is above the median of 0.85%.
The comment-to-like ratio works out to one comment per 12 likes, pointing to an unusually discussion-heavy audience.
Video posts average 55.9K views, reaching roughly 73% of Playa's follower base per post.
Recent posting activity averages about one post per week.
The account follows just 101 others against 76.6K followers — a ratio typical of established creators and brands.
| Metric | Playa | Cohort median |
|---|---|---|
| Engagement rate | 1.17% | 0.85% |
| Average likes | 826 | 180 |
| Average comments | 68 | 15 |
| Posts per week | 1.1 | 0.45 |
Median values from 1,753 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 16, 2026
Playa has 76,627 followers on Instagram (76.6K) as of Jul 16, 2026.
Playa's engagement rate is 1.17%, calculated from average likes and comments per post relative to followers. That is above the median of 0.85% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Playa average 826 likes and 68 comments.
Playa posts about 1 time per week on average.
Playa is registered as a business account on Instagram and is verified.
75
68
Avg Views
55,913
Posts / Week
1.1
Growth Score
23.4 / 100
203K
Engagement
0.32%
