Seafood spot Summer Closure: 7/27 - 8/6
Outreach This Creator For FreeFollowers
29.8K
Following
143
Total Posts
Engagement Rate
1.83%
Avg Likes
531
Avg Comments
Penny is a Food brand, with 29.8K followers on Instagram. To date Penny has posted 141 times, currently around 1 post a week. Typical posts draw 531 likes and 13 comments, putting engagement at 1.83%.
Penny_newyork operates a Food account on Instagram, pairing 29.8K followers with 141 posts.
Against 7,981 Food accounts with 10Kβ100K followers in the InstME index, Penny_newyork's 1.83% engagement rate lands above the median of 0.75%.
Followers leave about one comment for every 40 likes, a healthy amount of conversation.
Penny_newyork currently publishes about one post per week.
InstME's checks rate Penny_newyork's audience 94/100, flagging roughly 5% as low-quality or inactive, a strong signal of genuine reach.
Penny_newyork keeps its following list short (143) relative to 29.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$190β$350
Based on 29.8K followers and a 1.83% engagement rate, a single sponsored post by Penny_newyork is worth an estimated $190β$350. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThereβs more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Penny_newyork | Cohort median |
|---|---|---|
| Engagement rate | 1.83% | 0.75% |
| Average likes | 531 | 177 |
| Average comments | 13 | 10 |
| Posts per week | 1.2 | 0.78 |
Median values from 7,981 Food accounts with 10Kβ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Penny is a food brand on Instagram, with 29.8K followers.
Penny posts on Instagram as @penny_newyork.
Penny has 29,797 followers on Instagram (29.8K) as of Jul 15, 2026.
Penny's engagement rate is 1.83%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10Kβ100K followers in the InstME index.
Posts by Penny average 531 likes and 13 comments.
Penny posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 5% of Penny's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Penny is registered as a business account on Instagram.
Penny is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 141 posts.
141
13
Posts / Week
1.2
Growth Score
36.6 / 100
ER Rank
Top 40%
More women than men Β· mostly 25β44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
88.3K
Engagement
0.44%
A sponsored post from Penny is estimated at $190 to $350. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
