Reaching 174.8K followers on Instagram, Pencil and Paper Co is a verified Home & DIY creator. Its posts sit across home & diy and fashion. To date Pencil and Paper Co has posted 4,649 times, currently around 3 posts a week. Engagement runs at 0.24%, or about 322 likes and 95 comments per post.
With 174.8K followers across 4,649 posts, Pencilandpaperco is one of the Home & DIY accounts tracked in the InstME index.
Against 436 Home & DIY accounts with 100K–1M followers in the InstME index, Pencilandpaperco's 0.24% engagement rate lands below the median of 0.63%.
Followers leave about one comment for every 3 likes, an unusually discussion-heavy audience.
Pencilandpaperco keeps a posting cadence of about 3 posts per week.
Estimated sponsored-post value
$610–$1,100
Based on 174.8K followers and a 0.24% engagement rate, a single sponsored post by Pencilandpaperco is worth an estimated $610–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Fashion
| Metric | Pencilandpaperco | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 0.63% |
| Average likes | 322 | 1,415 |
| Average comments | 95 | 30 |
| Posts per week | 2.97 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Pencil and Paper Co is a verified home & diy creator on Instagram, with 174.8K followers.
Pencil and Paper Co posts on Instagram as @pencilandpaperco.
Pencil and Paper Co has 174,774 followers on Instagram (174.8K) as of Apr 24, 2026.
Pencil and Paper Co's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers. That is below the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Pencil and Paper Co average 322 likes and 95 comments.
Pencil and Paper Co posts about 3 times per week on average.
Pencil and Paper Co is registered as a creator account on Instagram and is verified.
The joyful mix of fashion, home, + travel with Gen Sohr. 💙 Former retail exec and interior designer living a creative life over 50! 🎈Shop here! 👇
Outreach This Creator For Freewww.pencilandpaperco.com/blog/2025/4/24/new-pp-printfresh-collectionTotal Posts
4,649
Avg Comments
95
504.3K
Engagement
8.41%
Pencil and Paper Co is categorized as a home & diy and fashion account in the InstME index, based on the profile's bio and Instagram category across 4,649 posts.
Yes. Pencil and Paper Co carries the blue verified badge on Instagram.
A sponsored post from Pencil and Paper Co is estimated at $610 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
