Coleção AW26 | Disponível na loja física e online
Followers
134.8K
Following
1.4K
Total Posts
Engagement Rate
0.14%
Avg Likes
184
Avg Comments
PAULA RAIA is a verified Clothing (Brand) brand on Instagram based in Brazil, tracked in the InstME index with 134.8K followers. The account has published 936 posts, currently around 4 posts a week. Typical posts draw 184 likes and 10 comments, putting engagement at 0.14%.
Paula_raia is a Clothing (Brand) account whose 936 posts have grown a following of 134.8K on Instagram.
Paula_raia averages 184 likes and 10 comments per post, roughly one interaction for every 697 of its followers.
One comment lands for every 19 likes, which reads as an unusually discussion-heavy audience.
Paula_raia's output runs to about 4 posts per week.
Estimated sponsored-post value
$470–$880
Based on 134.8K followers and a 0.14% engagement rate, a single sponsored post by Paula_raia is worth an estimated $470–$880. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Clothing (Brand)
| Metric | Paula_raia | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 1.25% |
| Average likes | 184 | 2,985 |
| Average comments | 10 | 73 |
| Posts per week | 3.61 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Paula_raia | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.7% |
| Average likes | 184 | 1,631 |
| Average comments | 10 | 63 |
| Posts per week | 3.61 | 1.22 |
Median values from 754 accounts in Brazil with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
PAULA RAIA is a verified clothing (brand) brand based in Brazil on Instagram, with 134.8K followers.
PAULA RAIA posts on Instagram as @paula_raia.
PAULA RAIA has 134,799 followers on Instagram (134.8K) as of Jul 10, 2026.
PAULA RAIA's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers.
Posts by PAULA RAIA average 184 likes and 10 comments.
PAULA RAIA posts about 4 times per week on average.
PAULA RAIA is registered as a business account on Instagram and is verified.
PAULA RAIA is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 936 posts.
PAULA RAIA's profile places the account in Brazil. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
936
10
Posts / Week
3.61
Growth Score
2.8 / 100
Follower Ratio
98.8×
Engagement
0.16%
Yes. PAULA RAIA carries the blue verified badge on Instagram.
A sponsored post from PAULA RAIA is estimated at $470 to $880. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
