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Equipment for discerning vehicle-based explorers. We only sell what we use.
overlandkitted.comAudience
Browse top profilesFollowers
339K
Following
861
Total Posts
Engagement & Performance
Engagement Rate
0.11%
Avg Likes
369
Avg Comments
What the numbers say about @overlandkitted
@overlandkitted is a Travel account on Instagram with 339K followers and 218 published posts.
@overlandkitted has an engagement rate of 0.11%, which is in the bottom quarter (median: 0.95%) for Travel accounts with 100K–1M followers, based on 496 accounts in the InstME index.
Followers leave about one comment for every 68 likes — an audience that mostly engages through likes.
@overlandkitted currently publishes less than one post per week.
The account follows just 861 others against 339K followers — a ratio typical of established creators and brands.
@overlandkitted vs similar accounts
| Metric | @overlandkitted | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.95% |
| Average likes | 369 | 2,159 |
| Average comments | 5 | 61 |
| Posts per week | 0.11 | 0.7 |
Median values from 496 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
How @overlandkitted's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @overlandkitted: (369 avg likes + 5 avg comments) ÷ 339,008 followers × 100 ≈ 0.11%.
Frequently asked questions about @overlandkitted
How many followers does @overlandkitted have?
@overlandkitted has 339,008 followers on Instagram (339K) as of Jul 9, 2026.
What is @overlandkitted's engagement rate?
@overlandkitted's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.95%) for Travel accounts with 100K–1M followers in the InstME index.
How many likes does @overlandkitted average per post?
Posts by @overlandkitted average 369 likes and 5 comments.
How often does @overlandkitted post on Instagram?
@overlandkitted posts less than once a week on average.
Is @overlandkitted a business or creator account?
@overlandkitted is registered as a creator account on Instagram.
