Followers
289.4K
Following
71
Total Posts
Engagement Rate
0.1%
Avg Likes
295
Avg Comments
Reaching 289.4K followers on Instagram, Bumbu Rum Co. - The G.O.A.T. is a verified Wine/spirits brand. To date Bumbu Rum Co. - The G.O.A.T. has posted 1,445 times, currently around 2 posts a week. Engagement runs at 0.1%, or about 295 likes and 9 comments per post.
Tracked in the InstME index, Originalbumbu is a Wine/spirits account with 289.4K followers and a back catalogue of 1,445 posts.
Typical engagement for Originalbumbu runs to 295 likes and 9 comments a post, one interaction per 953 followers.
The audience comments once per 34 likes on average, a healthy amount of conversation.
Video posts from Originalbumbu average 41.8K views.
Originalbumbu currently publishes about one post per week.
Originalbumbu keeps its following list short (71) relative to 289.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,000–$1,900
Based on 289.4K followers and a 0.1% engagement rate, a single sponsored post by Originalbumbu is worth an estimated $1,000–$1,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Wine/spirits
| Metric | Originalbumbu | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 1.25% |
| Average likes | 295 | 2,985 |
| Average comments | 9 | 73 |
| Posts per week | 1.74 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Bumbu Rum Co. - The G.O.A.T. is a verified wine/spirits brand on Instagram, with 289.4K followers.
Bumbu Rum Co. - The G.O.A.T. posts on Instagram as @originalbumbu.
Bumbu Rum Co. - The G.O.A.T. has 289,403 followers on Instagram (289.4K) as of Jul 13, 2026.
Bumbu Rum Co. - The G.O.A.T.'s engagement rate is 0.1%, calculated from average likes and comments per post relative to followers.
Posts by Bumbu Rum Co. - The G.O.A.T. average 295 likes and 9 comments.
Bumbu Rum Co. - The G.O.A.T. posts about 2 times per week on average.
Bumbu Rum Co. - The G.O.A.T. is registered as a business account on Instagram and is verified.
Bumbu Rum Co. - The G.O.A.T. is categorized as a wine/spirits account in the InstME index, based on the profile's bio and Instagram category across 1,445 posts.
1,445
9
Avg Views
41,796
Posts / Week
1.74
Growth Score
2 / 100
Engagement
0.53%
Yes. Bumbu Rum Co. - The G.O.A.T. carries the blue verified badge on Instagram.
A sponsored post from Bumbu Rum Co. - The G.O.A.T. is estimated at $1,000 to $1,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
