#10YearsOf1D Listen to your favourite 1D songs here...
1d.lnk.to/10YearsOf1DPlaylistsIAFollowers
22.7M
Following
52
Total Posts
Engagement Rate
23.89%
Avg Likes
5,044,769
Avg Comments
Onedirection is a business account on Instagram with 22.7M followers and 734 published posts.
On average, Onedirection's posts earn 5,044,769 likes and 386,759 comments, about one interaction per 4 followers.
The comment-to-like ratio works out to one comment per 13 likes, pointing to an unusually discussion-heavy audience.
Video content averages 27M views — 1.2× the follower count, a sign posts regularly travel beyond the existing audience.
Recent posting activity averages less than one post per week.
The account follows just 52 others against 22.7M followers — a ratio typical of established creators and brands.
| Metric | Onedirection | Cohort median |
|---|---|---|
| Engagement rate | 23.89% | 1.04% |
| Average likes | 5,044,769 | 27,441 |
| Average comments | 386,759 | 386 |
| Posts per week | 0.03 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 14, 2026
Onedirection has 22,736,445 followers on Instagram (22.7M) as of Jul 14, 2026.
Onedirection's engagement rate is 23.89%, calculated from average likes and comments per post relative to followers.
Posts by Onedirection average 5,044,769 likes and 386,759 comments.
Onedirection posts less than once a week on average.
Onedirection is registered as a business account on Instagram and is verified.
734
386,759
Avg Views
27,001,843
Posts / Week
0.03
Growth Score
100 / 100
45.5M
Engagement
0.03%
