The official Instagram account of New Zealand Rugby. Inspiring and unifying all of rugby to be the best it can be 🏉
linktr.ee/NZRugbyFollowers
141.6K
Following
652
Total Posts
Engagement Rate
1.04%
Avg Likes
1,458
Avg Comments
With 141.6K followers across 2,673 posts, Nzrugbyofficial is one of the Sports accounts tracked in the InstME index.
Nzrugbyofficial has an engagement rate of 1.04%, which is below the median of 1.73% for Sports accounts with 100K–1M followers, based on 128 accounts in the InstME index.
Followers leave about one comment for every 142 likes — an audience that mostly engages through likes.
Video posts average 59.3K views, reaching roughly 42% of Nzrugbyofficial's follower base per post.
Nzrugbyofficial currently publishes about 17 posts per week — more than one per day.
The account follows just 652 others against 141.6K followers — a ratio typical of established creators and brands.
| Metric | Nzrugbyofficial | Cohort median |
|---|---|---|
| Engagement rate | 1.04% | 1.73% |
| Average likes | 1,458 | 4,549 |
| Average comments | 10 | 65 |
| Posts per week | 16.62 | 2.06 |
Median values from 128 Sports accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Nzrugbyofficial has 141,556 followers on Instagram (141.6K) as of Jul 15, 2026.
Nzrugbyofficial's engagement rate is 1.04%, calculated from average likes and comments per post relative to followers. That is below the median of 1.73% for Sports accounts with 100K–1M followers in the InstME index.
Posts by Nzrugbyofficial average 1,458 likes and 10 comments.
Nzrugbyofficial posts about 17 times per week on average.
Nzrugbyofficial is registered as a business account on Instagram and is verified.
2,673
10
Avg Views
59,308
Posts / Week
16.62
Growth Score
20.8 / 100
342.8K
Engagement
0%
