News. Opinions. Jokes. In print in the @nytimes, 2017-2025. Now on Instagram.
store.nytimes.com/collections/the-new-york-times-for-kidsFollowers
88.3K
Following
165
Total Posts
Engagement Rate
0.35%
Avg Likes
305
Avg Comments
With 88.3K followers across 573 posts, Nytkids is one of the Parenting accounts tracked in the InstME index.
Nytkids has an engagement rate of 0.35%, which is below the median of 1.2% for Parenting accounts with 10K–100K followers, based on 1,174 accounts in the InstME index.
Followers leave about one comment for every 72 likes — an audience that mostly engages through likes.
Nytkids currently publishes about one post per week.
The account follows just 165 others against 88.3K followers — a ratio typical of established creators and brands.
| Metric | Nytkids | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 1.2% |
| Average likes | 305 | 286 |
| Average comments | 4 | 17 |
| Posts per week | 1.08 | 0.59 |
Median values from 1,174 Parenting accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Data last updated: Jul 14, 2026
Nytkids has 88,306 followers on Instagram (88.3K) as of Jul 14, 2026.
Nytkids's engagement rate is 0.35%, calculated from average likes and comments per post relative to followers. That is below the median of 1.2% for Parenting accounts with 10K–100K followers in the InstME index.
Posts by Nytkids average 305 likes and 4 comments.
Nytkids posts about 1 time per week on average.
Nytkids is registered as a business account on Instagram and is verified.
573
4
Avg Views
0
Posts / Week
1.08
Growth Score
7 / 100
Engagement
0%
