Рестораны под управлением @novikovarkadiy 250+ гастрономических проектов
Outreach This Creator For FreeFollowers
184.1K
Following
153
Total Posts
Engagement Rate
0.05%
Avg Likes
87
Avg Comments
Novikov Group runs a Food brand account with 184.1K followers on Instagram. Its posts sit across food and home & diy. The account has published 7,042 posts, currently around 9 posts a week. Typical posts draw 87 likes and 2 comments, putting engagement at 0.05%.
As a Food account, Novikovgroup reaches 184.1K followers on Instagram across 7,042 published posts.
Novikovgroup's 0.05% engagement rate is in the bottom quarter (median: 0.74%) among Food accounts with 100K–1M followers, measured across 1,551 accounts in the InstME index.
Comments arrive at about one per 55 likes, a sign of a healthy amount of conversation.
Novikovgroup maintains a rhythm of about 9 posts per week, more than one per day.
The account follows just 153 others against 184.1K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$640–$1,200
Based on 184.1K followers and a 0.05% engagement rate, a single sponsored post by Novikovgroup is worth an estimated $640–$1,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Home & DIY
| Metric | Novikovgroup | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.74% |
| Average likes | 87 | 1,665 |
| Average comments | 2 | 54 |
| Posts per week | 9.31 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Novikov Group is a food brand on Instagram, with 184.1K followers.
Novikov Group posts on Instagram as @novikovgroup.
Novikov Group has 184,125 followers on Instagram (184.1K) as of Apr 27, 2026.
Novikov Group's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.74%) for Food accounts with 100K–1M followers in the InstME index.
Posts by Novikov Group average 87 likes and 2 comments.
Novikov Group posts about 9 times per week on average.
Novikov Group is registered as a business account on Instagram.
Novikov Group is categorized as a food and home & diy account in the InstME index, based on the profile's bio and Instagram category across 7,042 posts.
A sponsored post from Novikov Group is estimated at $640 to $1,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
7,042
2
Posts / Week
9.31
Growth Score
1 / 100
Follower Ratio
1203.4×
Engagement
0%
