BECAUSE IT’S YOURS💖 Life-tested, clean haircare🫧 Show us your hair when you use NYM! 🤳 #nymIRL aura boost out now⬇️
notyourmothers.comFollowers
218.9K
Following
2.3K
Total Posts
Engagement Rate
0.18%
Avg Likes
386
Avg Comments
With 218.9K followers across 3,084 posts, Notyourmothers is one of the Beauty accounts tracked in the InstME index.
Notyourmothers has an engagement rate of 0.18%, which is below the median of 0.57% for Beauty accounts with 100K–1M followers, based on 700 accounts in the InstME index.
Followers leave about one comment for every 35 likes — a healthy amount of conversation.
Video posts from Notyourmothers average 12.7K views.
Notyourmothers currently publishes about 10 posts per week — more than one per day.
| Metric | Notyourmothers | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 0.57% |
| Average likes | 386 | 1,261 |
| Average comments | 11 | 53 |
| Posts per week | 10.3 | 0.93 |
Median values from 700 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 14, 2026
Notyourmothers has 218,855 followers on Instagram (218.9K) as of Jul 14, 2026.
Notyourmothers's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Notyourmothers average 386 likes and 11 comments.
Notyourmothers posts about 10 times per week on average.
Notyourmothers is registered as a business account on Instagram and is verified.
3,084
11
Avg Views
12,744
Posts / Week
10.3
Growth Score
3.6 / 100
625.3K
Engagement
0%
