Online record store in Leeds, UK. Weird music, weird people.
Outreach This Creator For FreeFollowers
21.4K
Following
6.2K
Total Posts
Engagement Rate
0.82%
Avg Likes
169
Avg Comments
Reaching 21.4K followers on Instagram, Norman Records is a Music brand based in United Kingdom. To date Norman Records has posted 5,636 times, currently around 9 posts a week. Typical posts draw 169 likes and 6 comments, putting engagement at 0.82%.
Normanrecs operates a Music account on Instagram, pairing 21.4K followers with 5,636 posts.
Against 17,051 Music accounts with 10K–100K followers in the InstME index, Normanrecs's 0.82% engagement rate lands in the bottom quarter (median: 2.47%).
For roughly every 30 likes there is one comment, a healthy amount of conversation.
Video posts from Normanrecs average 597.3 views.
Normanrecs keeps a posting cadence of about 9 posts per week, more than one per day.
Quality checks give Normanrecs 94/100; around 5% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$75–$140
Based on 21.4K followers and a 0.82% engagement rate, a single sponsored post by Normanrecs is worth an estimated $75–$140. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Normanrecs | Cohort median |
|---|---|---|
| Engagement rate | 0.82% | 2.47% |
| Average likes | 169 | 535 |
| Average comments | 6 | 35 |
| Posts per week | 9.38 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Normanrecs | Cohort median |
|---|---|---|
| Engagement rate | 0.82% | 1.64% |
| Average likes | 169 | 341 |
| Average comments | 6 | 22 |
| Posts per week | 9.38 | 0.5 |
Median values from 396 Music accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
Norman Records is a music brand based in United Kingdom on Instagram, with 21.4K followers.
Norman Records posts on Instagram as @normanrecs.
Norman Records has 21,356 followers on Instagram (21.4K) as of Apr 9, 2026.
Norman Records's engagement rate is 0.82%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by Norman Records average 169 likes and 6 comments.
Norman Records posts about 9 times per week on average.
InstME's audience-quality analysis estimates about 5% of Norman Records's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Norman Records is registered as a business account on Instagram.
Norman Records is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 5,636 posts.
5,636
6
Avg Views
597
Posts / Week
9.38
Growth Score
16.4 / 100
More men than women · mostly 16–30
Typical for Music creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Engagement
31%
Norman Records's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Norman Records is estimated at $75 to $140. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
