We are a free, nonprofit, nonpartisan news site dedicated to fact-based coverage of local issues and diverse community voices in New Bedford, MA, area
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6.1K
Following
216
Total Posts
Engagement Rate
2.14%
Avg Likes
123
Avg Comments
The New Bedford Light is a Media/news company brand, with 6.1K followers on Instagram. The account has published 1,461 posts, currently around 18 posts a week. Engagement runs at 2.14%, or about 123 likes and 6 comments per post.
With 6.1K followers across 1,461 posts, Newbedfordlight is one of the Media/news company accounts tracked in the InstME index.
Newbedfordlight's posts draw around 123 likes and 6 comments each, close to one interaction for every 47 followers.
At one comment per 19 likes, the ratio points to an unusually discussion-heavy audience.
Newbedfordlight sees 6.9K views per video on average, 1.1× its followers, a pattern of content travelling outside the follower base.
Newbedfordlight's recent cadence works out to about 18 posts per week, more than one per day.
Estimated sponsored-post value
$45–$84
Based on 6.1K followers and a 2.14% engagement rate, a single sponsored post by Newbedfordlight is worth an estimated $45–$84. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media/news company
| Metric | Newbedfordlight | Cohort median |
|---|---|---|
| Engagement rate | 2.14% | 5.05% |
| Average likes | 123 | 127 |
| Average comments | 6 | 12 |
| Posts per week | 17.67 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 23, 2026
The New Bedford Light is a media/news company brand on Instagram, with 6.1K followers.
The New Bedford Light posts on Instagram as @newbedfordlight.
The New Bedford Light has 6,068 followers on Instagram (6.1K) as of Aug 23, 2026.
The New Bedford Light's engagement rate is 2.14%, calculated from average likes and comments per post relative to followers.
Posts by The New Bedford Light average 123 likes and 6 comments.
The New Bedford Light posts about 18 times per week on average.
The New Bedford Light is registered as a business account on Instagram.
The New Bedford Light is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 1,461 posts.
1,461
6
Avg Views
6,927
Posts / Week
17.67
Growth Score
42.8 / 100
0.18%
A sponsored post from The New Bedford Light is estimated at $45 to $84. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
