The No. 1 spot for Philly sports coverage. You don’t like us. We don’t care.
NBC Sports Philadelphia is a verified Publishers brand based in United States, with 429.6K followers on Instagram. To date NBC Sports Philadelphia has posted 27,894 times, currently around 84 posts a week. Engagement runs at 0.13%, or about 550 likes and 5 comments per post.
Tracked in the InstME index, Nbcsphilly is a Publishers account with 429.6K followers and a back catalogue of 27,894 posts.
Nbcsphilly earns a 0.13% engagement rate, in the bottom 14% across accounts with 100K–1M followers in the InstME index.
Followers leave about one comment for every 114 likes, an audience that mostly engages through likes.
Video posts from Nbcsphilly average 2.4K views.
Nbcsphilly's recent cadence works out to about 84 posts per week, more than one per day.
InstME's checks rate Nbcsphilly's audience 88/100, flagging roughly 10% as low-quality or inactive, a strong signal of genuine reach.
Nbcsphilly keeps its following list short (280) relative to 429.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,500–$2,800
Based on 429.6K followers and a 0.13% engagement rate, a single sponsored post by Nbcsphilly is worth an estimated $1,500–$2,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Publishers
| Metric | Nbcsphilly | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 1.25% |
| Average likes | 550 | 2,985 |
| Average comments | 5 | 73 |
| Posts per week | 84 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nbcsphilly | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.86% |
| Average likes | 550 | 2,003 |
| Average comments | 5 | 56 |
| Posts per week | 84 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 26, 2026
NBC Sports Philadelphia is a verified publishers brand based in United States on Instagram, with 429.6K followers.
NBC Sports Philadelphia posts on Instagram as @nbcsphilly.
NBC Sports Philadelphia has 429,557 followers on Instagram (429.6K) as of Mar 26, 2026.
NBC Sports Philadelphia's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers.
Posts by NBC Sports Philadelphia average 550 likes and 5 comments.
NBC Sports Philadelphia posts about 84 times per week on average.
InstME's audience-quality analysis estimates about 10% of NBC Sports Philadelphia's followers are low-quality or inactive, giving an audience-quality score of 88/100.
NBC Sports Philadelphia is registered as a business account on Instagram and is verified.
Total Posts
27,894
Avg Comments
5
Engagement
0.31%
NBC Sports Philadelphia is categorized as a publishers account in the InstME index, based on the profile's bio and Instagram category across 27,894 posts.
NBC Sports Philadelphia's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. NBC Sports Philadelphia carries the blue verified badge on Instagram.
A sponsored post from NBC Sports Philadelphia is estimated at $1,500 to $2,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
