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Outreach This Creator For FreeMust Have Tools Store is a Home & DIY brand on Instagram, tracked in the InstME index with 438.3K followers. The account has published 1,279 posts, currently around 82 posts a week. Posts average 163 likes and 9 comments, an engagement rate of 0.04%.
Musthavetoolsstore is a Home & DIY account whose 1,279 posts have grown a following of 438.3K on Instagram.
Benchmarked against 436 Home & DIY accounts with 100K–1M followers, Musthavetoolsstore posts a 0.04% engagement rate that is in the bottom quarter (median: 0.63%).
Roughly one in 19 likes comes with a comment, an unusually discussion-heavy audience.
Recent posting activity averages about 82 posts per week, more than one per day.
With 438.3K followers but only 8 accounts followed back, Musthavetoolsstore shows the ratio of a well-established account.
Estimated sponsored-post value
$1,500–$2,800
Based on 438.3K followers and a 0.04% engagement rate, a single sponsored post by Musthavetoolsstore is worth an estimated $1,500–$2,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Musthavetoolsstore | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.63% |
| Average likes | 163 | 1,415 |
| Average comments | 9 | 30 |
| Posts per week | 82.17 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 23, 2026
Must Have Tools Store is a home & diy brand on Instagram, with 438.3K followers.
Must Have Tools Store posts on Instagram as @musthavetoolsstore.
Must Have Tools Store has 438,284 followers on Instagram (438.3K) as of Sep 23, 2026.
Must Have Tools Store's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Must Have Tools Store average 163 likes and 9 comments.
Must Have Tools Store posts about 82 times per week on average.
Must Have Tools Store is registered as a business account on Instagram.
Must Have Tools Store is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,279 posts.
Total Posts
1,279
Avg Comments
9
Engagement
0.67%
A sponsored post from Must Have Tools Store is estimated at $1,500 to $2,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
