A world of oil-infused beauty Proudly cruelty-free, no animal testing Tag us & #moroccanoil Salon professionals visit @moroccanoilpro
moroccanoil.comFollowers
822.3K
Following
2.6K
Total Posts
Engagement Rate
0.04%
Avg Likes
352
Avg Comments
With 822.3K followers across 4,276 posts, Moroccanoil is one of the Beauty accounts tracked in the InstME index.
Moroccanoil has an engagement rate of 0.04%, which is in the bottom quarter (median: 0.57%) for Beauty accounts with 100K–1M followers, based on 700 accounts in the InstME index.
Followers leave about one comment for every 29 likes — a healthy amount of conversation.
Moroccanoil currently publishes about 7 posts per week — more than one per day.
The account follows just 2,564 others against 822.3K followers — a ratio typical of established creators and brands.
| Metric | Moroccanoil | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.57% |
| Average likes | 352 | 1,261 |
| Average comments | 12 | 53 |
| Posts per week | 7 | 0.93 |
Median values from 700 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 15, 2026
Moroccanoil has 822,299 followers on Instagram (822.3K) as of Jul 15, 2026.
Moroccanoil's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Moroccanoil average 352 likes and 12 comments.
Moroccanoil posts about 7 times per week on average.
Moroccanoil is registered as a business account on Instagram and is verified.
4,276
12
Avg Views
0
Posts / Week
7
Growth Score
0.8 / 100
1.3M
Engagement
0.3%
