California’s OG surf lifestyle brand Since 1980
Followers
61.5K
Following
1.7K
Total Posts
Engagement Rate
0.25%
Avg Likes
141
Avg Comments
On Instagram, Maui and Sons is a verified Lifestyle brand based in United States with an audience of 61.5K. The account has published 535 posts, currently around 5 posts a week. Engagement runs at 0.25%, or about 141 likes and 11 comments per post.
Mauiandsons shows up in the InstME index as a Lifestyle account, 61.5K followers, 535 posts.
For Lifestyle accounts with 10K–100K followers, Mauiandsons's 0.25% engagement rate is in the bottom quarter (median: 3.25%), a read from 1,602 accounts in the InstME index.
At one comment per 13 likes, the ratio points to an unusually discussion-heavy audience.
On average, Mauiandsons's video content earns 8.9K views.
In recent weeks Mauiandsons has kept to about 5 posts per week.
Estimated sponsored-post value
$220–$400
Based on 61.5K followers and a 0.25% engagement rate, a single sponsored post by Mauiandsons is worth an estimated $220–$400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Mauiandsons | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 3.25% |
| Average likes | 141 | 875 |
| Average comments | 11 | 33 |
| Posts per week | 4.67 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mauiandsons | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 1.85% |
| Average likes | 141 | 476 |
| Average comments | 11 | 29 |
| Posts per week | 4.67 | 0.57 |
Median values from 139 Lifestyle accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 9, 2026
Maui and Sons is a verified lifestyle brand based in United States on Instagram, with 61.5K followers.
Maui and Sons posts on Instagram as @mauiandsons.
Maui and Sons has 61,520 followers on Instagram (61.5K) as of Aug 9, 2026.
Maui and Sons's engagement rate is 0.25%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Maui and Sons average 141 likes and 11 comments.
Maui and Sons posts about 5 times per week on average.
Maui and Sons is registered as a business account on Instagram and is verified.
Maui and Sons is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 535 posts.
Maui and Sons's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
535
11
Avg Views
8,890
Posts / Week
4.67
Growth Score
5 / 100
174K
Engagement
0.11%
Yes. Maui and Sons carries the blue verified badge on Instagram.
A sponsored post from Maui and Sons is estimated at $220 to $400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
