California’s OG surf lifestyle brand Since 1980
On Instagram, Maui and Sons is a verified Lifestyle brand based in United States with an audience of 61.5K. The account has published 535 posts, currently around 5 posts a week. Engagement runs at 0.25%, or about 141 likes and 11 comments per post.
Mauiandsons shows up in the InstME index as a Lifestyle account, 61.5K followers, 535 posts.
For Lifestyle accounts with 10K–100K followers, Mauiandsons's 0.25% engagement rate is in the bottom quarter (median: 3.25%), a read from 1,602 accounts in the InstME index.
At one comment per 13 likes, the ratio points to an unusually discussion-heavy audience.
On average, Mauiandsons's video content earns 8.9K views.
In recent weeks Mauiandsons has kept to about 5 posts per week.
Mauiandsons scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$220–$400
Based on 61.5K followers and a 0.25% engagement rate, a single sponsored post by Mauiandsons is worth an estimated $220–$400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mauiandsons | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 3.25% |
| Average likes | 141 | 875 |
| Average comments | 11 | 33 |
| Posts per week | 4.67 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mauiandsons | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 1.85% |
| Average likes | 141 | 476 |
| Average comments | 11 | 29 |
| Posts per week | 4.67 | 0.57 |
Median values from 139 Lifestyle accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 9, 2026
Maui and Sons is a verified lifestyle brand based in United States on Instagram, with 61.5K followers.
Maui and Sons posts on Instagram as @mauiandsons.
Maui and Sons has 61,520 followers on Instagram (61.5K) as of Aug 9, 2026.
Maui and Sons's engagement rate is 0.25%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Maui and Sons average 141 likes and 11 comments.
Maui and Sons posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 0% of Maui and Sons's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Maui and Sons is registered as a business account on Instagram and is verified.
Maui and Sons is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 535 posts.
Total Posts
535
Avg Comments
11
Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Engagement
2.65%
Maui and Sons's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Maui and Sons carries the blue verified badge on Instagram.
A sponsored post from Maui and Sons is estimated at $220 to $400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
