Sarasota’s best shopping and dining destination with 150+ stores and restaurants.
The Mall at UTC runs a verified Travel brand account based in United States with 18.6K followers on Instagram. The Mall at UTC has shared 2,537 posts to date, currently around 6 posts a week. Typical posts draw 26 likes and 1 comments, putting engagement at 0.15%.
Mallatutc is a Travel account on Instagram with 18.6K followers and 2,537 published posts.
Compared with 2,887 other Travel accounts with 10K–100K followers in the InstME index, Mallatutc's 0.15% engagement rate is in the bottom quarter (median: 1.02%).
Roughly one in 20 likes comes with a comment, an unusually discussion-heavy audience.
Mallatutc's output runs to about 6 posts per week.
At 88/100 on audience quality, Mallatutc carries an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$65–$120
Based on 18.6K followers and a 0.15% engagement rate, a single sponsored post by Mallatutc is worth an estimated $65–$120. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mallatutc | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 1.02% |
| Average likes | 26 | 250 |
| Average comments | 1 | 14 |
| Posts per week | 5.66 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mallatutc | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.82% |
| Average likes | 26 | 174 |
| Average comments | 1 | 9 |
| Posts per week | 5.66 | 0.6 |
Median values from 783 Travel accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
The Mall at UTC is a verified travel brand based in United States on Instagram, with 18.6K followers.
The Mall at UTC posts on Instagram as @mallatutc.
The Mall at UTC has 18,639 followers on Instagram (18.6K) as of Jul 14, 2026.
The Mall at UTC's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.02%) for Travel accounts with 10K–100K followers in the InstME index.
Posts by The Mall at UTC average 26 likes and 1 comments.
The Mall at UTC posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 10% of The Mall at UTC's followers are low-quality or inactive, giving an audience-quality score of 88/100.
The Mall at UTC is registered as a business account on Instagram and is verified.
The Mall at UTC is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 2,537 posts.
Total Posts
2,537
Avg Comments
1
More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Engagement
5.55%
The Mall at UTC's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Mall at UTC carries the blue verified badge on Instagram.
A sponsored post from The Mall at UTC is estimated at $65 to $120. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
