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Macmillan Publishers is a verified Home & DIY brand on Instagram, tracked in the InstME index with 118.7K followers. The account has published 1,992 posts, currently around 4 posts a week. Engagement runs at 1.67%, or about 1,960 likes and 19 comments per post.
Macmillanusa is a Home & DIY account on Instagram with 118.7K followers and 1,992 published posts.
Compared with 436 other Home & DIY accounts with 100K–1M followers in the InstME index, Macmillanusa's 1.67% engagement rate is above the median of 0.63%.
The comment-to-like ratio works out to one comment per 104 likes, pointing to an audience that mostly engages through likes.
Each video from Macmillanusa averages 47.8K views, near 40% of its followers.
Macmillanusa's output runs to about 4 posts per week.
Estimated sponsored-post value
$690–$1,300
Based on 118.7K followers and a 1.67% engagement rate, a single sponsored post by Macmillanusa is worth an estimated $690–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Macmillanusa | Cohort median |
|---|---|---|
| Engagement rate | 1.67% | 0.63% |
| Average likes | 1,960 | 1,415 |
| Average comments | 19 | 30 |
| Posts per week | 4.11 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 23, 2026
Macmillan Publishers is a verified home & diy brand on Instagram, with 118.7K followers.
Macmillan Publishers posts on Instagram as @macmillanusa.
Macmillan Publishers has 118,714 followers on Instagram (118.7K) as of Sep 23, 2026.
Macmillan Publishers's engagement rate is 1.67%, calculated from average likes and comments per post relative to followers. That is above the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Macmillan Publishers average 1,960 likes and 19 comments.
Macmillan Publishers posts about 4 times per week on average.
Macmillan Publishers is registered as a business account on Instagram and is verified.
Macmillan Publishers is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 1,992 posts.
Total Posts
1,992
Avg Comments
19
Engagement
3.68%
Yes. Macmillan Publishers carries the blue verified badge on Instagram.
A sponsored post from Macmillan Publishers is estimated at $690 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
