The OG Australian Lifestyle Brand 💫 Founded by | 🎙 Empowering women, Transforming the world since 1989
Followers
1.1M
Following
1.4K
Total Posts
Engagement Rate
0.02%
Avg Likes
248
Avg Comments
LORNA JANE ACTIVE is a verified Lifestyle brand based in Australia, with 1.1M followers on Instagram. LORNA JANE ACTIVE has shared 13,163 posts to date, currently around 11 posts a week. Engagement runs at 0.02%, or about 248 likes and 12 comments per post.
Lornajaneactive shows up in the InstME index as a Lifestyle account, 1.1M followers, 13,163 posts.
Lornajaneactive has an engagement rate of 0.02%, which is in the bottom quarter (median: 2.43%) for Lifestyle accounts with over 1M followers, based on 177 accounts in the InstME index.
The like-to-comment split is roughly 21 to one, indicating a healthy amount of conversation.
On average, Lornajaneactive's video content earns 3K views.
Lornajaneactive currently publishes about 11 posts per week, more than one per day.
Lornajaneactive follows only 1,441 accounts while being followed by 1.1M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$3,700–$6,900
Based on 1.1M followers and a 0.02% engagement rate, a single sponsored post by Lornajaneactive is worth an estimated $3,700–$6,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Lornajaneactive | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 2.43% |
| Average likes | 248 | 54,853 |
| Average comments | 12 | 522 |
| Posts per week | 11.2 | 0.81 |
Median values from 177 Lifestyle accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Lornajaneactive | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 1.22% |
| Average likes | 248 | 19,100 |
| Average comments | 12 | 218 |
| Posts per week | 11.2 | 0.75 |
Median values from 59 accounts in Australia with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Mar 29, 2026
LORNA JANE ACTIVE is a verified lifestyle brand based in Australia on Instagram, with 1.1M followers.
LORNA JANE ACTIVE posts on Instagram as @lornajaneactive.
LORNA JANE ACTIVE has 1,054,970 followers on Instagram (1.1M) as of Mar 29, 2026.
LORNA JANE ACTIVE's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.43%) for Lifestyle accounts with over 1M followers in the InstME index.
Posts by LORNA JANE ACTIVE average 248 likes and 12 comments.
LORNA JANE ACTIVE posts about 11 times per week on average.
LORNA JANE ACTIVE is registered as a business account on Instagram and is verified.
LORNA JANE ACTIVE is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 13,163 posts.
LORNA JANE ACTIVE's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
13,163
12
Avg Views
3,043
Posts / Week
11.2
Growth Score
0.4 / 100
Engagement
0%
Yes. LORNA JANE ACTIVE carries the blue verified badge on Instagram.
A sponsored post from LORNA JANE ACTIVE is estimated at $3,700 to $6,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
