2x @GuinnessWorldRecords holders. 🏆🏆 The undisputed kings of headwear. 🧢 Follow us on all platforms ⬇️
Followers
762.8K
Following
5.3K
Total Posts
Engagement Rate
0.55%
Avg Likes
4,098
Avg Comments
On Instagram, Lids is a verified Shopping & retail brand with an audience of 762.8K. To date Lids has posted 6,743 times, currently around 17 posts a week. Engagement runs at 0.55%, or about 4,098 likes and 99 comments per post.
Tracked in the InstME index, Lids is a Shopping & retail account with 762.8K followers and a back catalogue of 6,743 posts.
Lids earns a 0.55% engagement rate, below the median across accounts with 100K–1M followers in the InstME index.
At one comment per 41 likes, the ratio points to a healthy amount of conversation.
Lids currently publishes about 17 posts per week, more than one per day.
InstME's checks rate Lids's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Lids keeps its following list short (5,298) relative to 762.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,700–$5,000
Based on 762.8K followers and a 0.55% engagement rate, a single sponsored post by Lids is worth an estimated $2,700–$5,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Shopping & retail
| Metric | Lids | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 1.25% |
| Average likes | 4,098 | 2,985 |
| Average comments | 99 | 73 |
| Posts per week | 16.53 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
Lids is a verified shopping & retail brand on Instagram, with 762.8K followers.
Lids has 762,821 followers on Instagram (762.8K) as of Apr 24, 2026.
Lids's engagement rate is 0.55%, calculated from average likes and comments per post relative to followers.
Posts by Lids average 4,098 likes and 99 comments.
Lids posts about 17 times per week on average.
InstME's audience-quality analysis estimates about 0% of Lids's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Lids is registered as a business account on Instagram and is verified.
Lids is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 6,743 posts.
Yes. Lids carries the blue verified badge on Instagram.
A sponsored post from Lids is estimated at $2,700 to $5,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
6,743
99
Posts / Week
16.53
Growth Score
11 / 100
ER Rank
35th
Engagement
0%
