Let's Make Life Delicious.
Followers
19K
Following
109
Total Posts
Engagement Rate
1.23%
Avg Likes
229
Avg Comments
On Instagram, The Kraft Heinz Company is a verified Food brand based in United States with an audience of 19K. To date The Kraft Heinz Company has posted 297 times, currently less than one post a week. Typical posts draw 229 likes and 5 comments, putting engagement at 1.23%.
On Instagram, Kraftheinz runs a Food account that has published 297 posts and gathered 19K followers.
Kraftheinz has an engagement rate of 1.23%, which is above the median of 0.75% for Food accounts with 10K–100K followers, based on 7,981 accounts in the InstME index.
The like-to-comment split is roughly 47 to one, indicating a healthy amount of conversation.
Kraftheinz's recent cadence works out to less than one post per week.
Kraftheinz follows only 109 accounts while being followed by 19K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$82–$150
Based on 19K followers and a 1.23% engagement rate, a single sponsored post by Kraftheinz is worth an estimated $82–$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Kraftheinz | Cohort median |
|---|---|---|
| Engagement rate | 1.23% | 0.75% |
| Average likes | 229 | 177 |
| Average comments | 5 | 10 |
| Posts per week | 0.86 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Kraftheinz | Cohort median |
|---|---|---|
| Engagement rate | 1.23% | 0.68% |
| Average likes | 229 | 140 |
| Average comments | 5 | 8 |
| Posts per week | 0.86 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
The Kraft Heinz Company is a verified food brand based in United States on Instagram, with 19K followers.
The Kraft Heinz Company posts on Instagram as @kraftheinz.
The Kraft Heinz Company has 19,033 followers on Instagram (19K) as of Jul 15, 2026.
The Kraft Heinz Company's engagement rate is 1.23%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by The Kraft Heinz Company average 229 likes and 5 comments.
The Kraft Heinz Company posts less than once a week on average.
The Kraft Heinz Company is registered as a business account on Instagram and is verified.
The Kraft Heinz Company is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 297 posts.
297
5
Posts / Week
0.86
Growth Score
24.6 / 100
Follower Ratio
174.6×
Engagement
0.17%
The Kraft Heinz Company's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Kraft Heinz Company carries the blue verified badge on Instagram.
A sponsored post from The Kraft Heinz Company is estimated at $82 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
