Born in Japan, cherished globally. Elevate every plate. It’s on.
Followers
77.1K
Following
429
Total Posts
Engagement Rate
0.44%
Avg Likes
317
Avg Comments
Reaching 77.1K followers on Instagram, Kewpie USA is a verified Product/service brand based in Japan. Kewpie USA has shared 1,315 posts to date, currently around 1 post a week. Engagement runs at 0.44%, or about 317 likes and 20 comments per post.
Kewpieusa shows up in the InstME index as a Product/service account, 77.1K followers, 1,315 posts.
Kewpieusa's 0.44% engagement rate ranks in the bottom 28% among accounts with 10K–100K followers in the InstME index.
The like-to-comment split is roughly 16 to one, indicating an unusually discussion-heavy audience.
Video posts pull 221.8K views on average, roughly 2.9× Kewpieusa's follower base, evidence of reach beyond its own audience.
Kewpieusa keeps a posting cadence of about one post per week.
Quality checks give Kewpieusa 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Kewpieusa follows only 429 accounts while being followed by 77.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$270–$500
Based on 77.1K followers and a 0.44% engagement rate, a single sponsored post by Kewpieusa is worth an estimated $270–$500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Product/service
| Metric | Kewpieusa | Cohort median |
|---|---|---|
| Engagement rate | 0.44% | 1.45% |
| Average likes | 317 | 339 |
| Average comments | 20 | 18 |
| Posts per week | 1.15 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Kewpieusa | Cohort median |
|---|---|---|
| Engagement rate | 0.44% | 1.14% |
| Average likes | 317 | 295 |
| Average comments | 20 | 6 |
| Posts per week | 1.15 | 0.74 |
Median values from 950 accounts in Japan with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Kewpie USA is a verified product/service brand based in Japan on Instagram, with 77.1K followers.
Kewpie USA posts on Instagram as @kewpieusa.
Kewpie USA has 77,118 followers on Instagram (77.1K) as of Jul 15, 2026.
Kewpie USA's engagement rate is 0.44%, calculated from average likes and comments per post relative to followers.
Posts by Kewpie USA average 317 likes and 20 comments.
Kewpie USA posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of Kewpie USA's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Kewpie USA is registered as a business account on Instagram and is verified.
Kewpie USA is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 1,315 posts.
1,315
20
Avg Views
221,793
Posts / Week
1.15
Growth Score
8.8 / 100
Engagement
0.18%
Kewpie USA's profile places the account in Japan. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Kewpie USA carries the blue verified badge on Instagram.
A sponsored post from Kewpie USA is estimated at $270 to $500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
