K
BrandTravel Company
Taking your travel search from “got big stress” to “got that right.”
sprout.link/kayakAudience
Browse top profilesFollowers
152.3K
Following
62
Total Posts
Engagement & Performance
Engagement Rate
0.95%
Avg Likes
984
Avg Comments
What the numbers say about Kayak
With 152.3K followers across 165 posts, Kayak is one of the Travel accounts tracked in the InstME index.
Compared with 496 other Travel accounts with 100K–1M followers in the InstME index, Kayak's 0.95% engagement rate is in line with the median of 0.95%.
The comment-to-like ratio works out to one comment per 2 likes, pointing to an unusually discussion-heavy audience.
Video posts average 94.1K views, reaching roughly 62% of Kayak's follower base per post.
Recent posting activity averages about one post per week.
The account follows just 62 others against 152.3K followers — a ratio typical of established creators and brands.
Kayak vs similar accounts
| Metric | Kayak | Cohort median |
|---|---|---|
| Engagement rate | 0.95% | 0.95% |
| Average likes | 984 | 2,159 |
| Average comments | 458 | 61 |
| Posts per week | 1.12 | 0.7 |
Median values from 496 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 13, 2026
How Kayak's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For Kayak: (984 avg likes + 458 avg comments) ÷ 152,325 followers × 100 ≈ 0.95%.
Frequently asked questions about Kayak
How many followers does Kayak have?
Kayak has 152,325 followers on Instagram (152.3K) as of Jul 13, 2026.
What is Kayak's engagement rate?
Kayak's engagement rate is 0.95%, calculated from average likes and comments per post relative to followers. That is in line with the median of 0.95% for Travel accounts with 100K–1M followers in the InstME index.
How many likes does Kayak average per post?
Posts by Kayak average 984 likes and 458 comments.
How often does Kayak post on Instagram?
Kayak posts about 1 time per week on average.
Is Kayak a business or creator account?
Kayak is registered as a business account on Instagram and is verified.
