Followers
90.2K
Following
941
Total Posts
Engagement Rate
0.23%
Avg Likes
203
Avg Comments
Indiemerchstore is a verified Home & DIY brand. The account has built 90.2K followers on Instagram. To date Indiemerchstore has posted 7,104 times, currently around 7 posts a week. Engagement runs at 0.23%, or about 203 likes and 6 comments per post.
The Home & DIY account Indiemerchstore has posted 7,104 times on Instagram and drawn 90.2K followers.
Among 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Indiemerchstore's 0.23% engagement rate comes in below the median of 0.75%.
Followers weigh in with a comment about every 35 likes, a healthy amount of conversation.
Indiemerchstore maintains a rhythm of about 7 posts per week.
Estimated sponsored-post value
$320–$590
Based on 90.2K followers and a 0.23% engagement rate, a single sponsored post by Indiemerchstore is worth an estimated $320–$590. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Indiemerchstore | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 0.75% |
| Average likes | 203 | 200 |
| Average comments | 6 | 9 |
| Posts per week | 6.96 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Indiemerchstore is a verified home & diy brand on Instagram, with 90.2K followers.
Indiemerchstore has 90,209 followers on Instagram (90.2K) as of Apr 23, 2026.
Indiemerchstore's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Indiemerchstore average 203 likes and 6 comments.
Indiemerchstore posts about 7 times per week on average.
Indiemerchstore is registered as a business account on Instagram and is verified.
Indiemerchstore is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 7,104 posts.
Yes. Indiemerchstore carries the blue verified badge on Instagram.
A sponsored post from Indiemerchstore is estimated at $320 to $590. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
7,104
6
Posts / Week
6.96
Growth Score
4.6 / 100
Follower Ratio
95.9×
Engagement
0%
