Pour on hot dogs, chips, fries, anything! No matter how you pour on America’s chili, you’re in for a good time. So open up a can and… POUR ON!
Followers
8.1K
Following
44
Total Posts
Engagement Rate
4.03%
Avg Likes
323
Avg Comments
On Instagram, HORMEL® Chili is a verified Product/service brand based in United States with an audience of 8.1K. To date HORMEL® Chili has posted 287 times, currently less than one post a week. Engagement runs at 4.03%, or about 323 likes and 5 comments per post.
With 8.1K followers across 287 posts, Hormelchili is one of the Product/service accounts tracked in the InstME index.
Posts by Hormelchili tend to gather 323 likes and 5 comments, about one interaction per 25 followers.
At one comment per 70 likes, the ratio points to an audience that mostly engages through likes.
In recent weeks Hormelchili has kept to less than one post per week.
Hormelchili keeps its following list short (44) relative to 8.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$110–$210
Based on 8.1K followers and a 4.03% engagement rate, a single sponsored post by Hormelchili is worth an estimated $110–$210. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Product/service
| Metric | Hormelchili | Cohort median |
|---|---|---|
| Engagement rate | 4.03% | 5.05% |
| Average likes | 323 | 127 |
| Average comments | 5 | 12 |
| Posts per week | 0.61 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Hormelchili | Cohort median |
|---|---|---|
| Engagement rate | 4.03% | 2.67% |
| Average likes | 323 | 82 |
| Average comments | 5 | 7 |
| Posts per week | 0.61 | 0.39 |
Median values from 15,692 accounts in United States with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 23, 2026
HORMEL® Chili is a verified product/service brand based in United States on Instagram, with 8.1K followers.
HORMEL® Chili posts on Instagram as @hormelchili.
HORMEL® Chili has 8,128 followers on Instagram (8.1K) as of Aug 23, 2026.
HORMEL® Chili's engagement rate is 4.03%, calculated from average likes and comments per post relative to followers.
Posts by HORMEL® Chili average 323 likes and 5 comments.
HORMEL® Chili posts less than once a week on average.
HORMEL® Chili is registered as a business account on Instagram and is verified.
HORMEL® Chili is categorized as a product/service account in the InstME index, based on the profile's bio and Instagram category across 287 posts.
HORMEL® Chili's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
287
5
Posts / Week
0.61
Growth Score
80.6 / 100
Last Post
11 days ago
Engagement
0.18%
Yes. HORMEL® Chili carries the blue verified badge on Instagram.
A sponsored post from HORMEL® Chili is estimated at $110 to $210. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
