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ow.ly/ncKj50FBFolFollowers
231.6K
Following
1.9K
Total Posts
Engagement Rate
0.33%
Avg Likes
464
Avg Comments
Hootsuite has built an audience of 231.6K followers on Instagram over 962 posts as a Product/service account.
A typical post by Hootsuite collects about 464 likes and 311 comments — roughly one interaction for every 299 followers.
Followers leave about one comment for every 1 likes — an unusually discussion-heavy audience.
Video posts from Hootsuite average 99.2 views.
Hootsuite currently publishes less than one post per week.
The account follows just 1,886 others against 231.6K followers — a ratio typical of established creators and brands.
| Metric | Hootsuite | Cohort median |
|---|---|---|
| Engagement rate | 0.33% | 1.31% |
| Average likes | 464 | 3,232 |
| Average comments | 311 | 79 |
| Posts per week | 0.07 | 0.74 |
Median values from 21,238 accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 6, 2026
Hootsuite has 231,556 followers on Instagram (231.6K) as of Apr 6, 2026.
Hootsuite's engagement rate is 0.33%, calculated from average likes and comments per post relative to followers.
Posts by Hootsuite average 464 likes and 311 comments.
Hootsuite posts less than once a week on average.
Hootsuite is registered as a business account on Instagram and is verified.
962
311
Avg Views
99
Posts / Week
0.07
Growth Score
6.6 / 100
2.1M
Engagement
0.11%
